Leading market research company, GlobalWebIndex,
today announced the expansion of its leadership team to support its
growing North American business with the appointment of Hugh McGoran as
senior vice president of revenue, North America. McGoran will be
responsible for regional growth with a focus on creating efficiencies
across operations to support the company’s rapid expansion, especially
in the US market. His appointment is part of GlobalWebIndex’s plan to
double down on its North American business through strategic investments
in people and technology in 2019.
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Hugh McGoran, GlobalWebIndex (Photo: Business Wire)
Prior to joining GlobalWebIndex, McGoran served as chief revenue officer
at Magnetic and senior vice president of sales at comScore, Inc.
“This is a pivotal time to join GlobalWebIndex as the company continues
to establish itself as the leading provider of digital consumer insight
with its unique combination of data and disruptive technology,” said
Hugh McGoran, senior vice president of revenue, North America,
GlobalWebIndex. “The opportunity to bring new scale and accuracy of
consumer insight to clients in North America is something I’m
tremendously excited to be a part of.”
Following the completion of its first round of funding in July 2018 –
raising $40 million from Stripes Group – GlobalWebIndex has accelerated
its product development to deliver new disruptive ways of collecting and
analyzing consumer data.
“We’ve achieved exponential growth across the globe and have ambitious
plans to continue investing in the North American market with strategic
hires, an expanded footprint on both the East and West Coast, and
continued technology developments,” said Sebastian Hedencrona, chief
revenue officer, GlobalWebIndex. “Hugh will play an integral role in
leading growth in the region, especially as we continue to innovate to
meet the increased demand we’ve seen from independent agency and brand
clients. We’re excited to have him on board.”
GlobalWebIndex has offices in New York and Los Angeles and plans to
double its presence in North America later this year with the opening of
an expanded US headquarters in New York to serve the company’s growing
local client base.
About GlobalWebIndex
GlobalWebIndex is a market research company that provides consumer
insights data across 45 countries to the world’s largest brands,
marketing agencies and media organizations. The company maintains a
global panel of more than 22 million connected consumers, which it
leverages to create 35,000 data points on the behaviors and perceptions
of internet users around the world. Clients, including Google, Spotify,
WPP, IPG and Omnicom Group, can gather in-depth insights into audience
behaviors, perceptions and interests through a combination of survey and
analytics data using the GlobalWebIndex platform.
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