The global outdoor video walls market is expected to post a CAGR of
close to 18% during the period 2019-2023, according to the latest market
research report by Technavio.
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The global outdoor video walls market will post a CAGR of close to 18% during the period 2019-2023 (Graphic: Business Wire)
LED mobile outdoor video walls that are placed by the side of trailers
or trucks for advertising have gained immense prominence in recent
years. These video walls can be moved to different physical locations
thereby engaging the maximum number of viewers on their way. With LED
mobile outdoor video walls, enterprises are allowed to place
eye-catching LED screens in front of the target demography, which can
help it garner more attention. The vehicle carrying LED mobile video
walls can be tracked and managed by enterprises which support them to
put mobile video walls in important locations. Such advantages of LED
mobile outdoor video walls will propel its demand worldwide during the
forecast period.
As per Technavio, the growing advent of digital OOH advertisements will
have a positive impact on the market and contribute to its growth
significantly over the forecast period. This global
outdoor video walls market 2019-2023 research
report also analyzes other important trends and market drivers that will
affect market growth over 2019-2023.
Global outdoor video walls market: Growing
advent of digital OOH advertisement
The digital OOH advertisements have gained immense popularity in recent
times as the most effective and strongest advertising medium. A large
number of companies including SMEs are adopting digital platforms for
advertising and marketing, which is providing immense growth
opportunities for digital OOH advertising. This is primarily due to the
growing need for effective advertising platforms that reach out to a
broader audience and help companies to remain competitive in the market.
The customer engagement rate of these campaigns is comparatively higher
than other marketing strategies and campaigns that effectively engage
customers.
“Enterprises are increasingly opting for outdoor ads over traditional
ads as outdoor ads help any product or business reach a large number of
audiences. As a result, it becomes easier for the marketers of an
enterprise to plan the campaign and target the desired audience without
wasting their budget. Outdoor ads are thus a more cost-effective way of
reaching potential clients and customers. Such advantages will push
enterprises to adopt outdoor ads which will fuel the sale of outdoor
video walls,” says a senior analyst at Technavio.
Global outdoor video walls market: Segmentation
analysis
This market research report segments the global outdoor video walls
market by product (LCD, LED, and DLP) and geographic regions (APAC,
Europe, MEA, North America, and South America).
The LCD segment held the largest outdoor video walls market share in
2018. The growth of the LCD segment can be attributed to its versatile
design, low cost, and various performance characteristics such as
automatic color and brightness calibration.
The North America region led the market in 2018 with a market share of
over 35%, followed by Europe, APAC, South America, and MEA respectively.
The high revenue share of the region can be attributed to the continuous
use of outdoor video walls in promotional and advertising campaigns by
manufacturers, retailers, and government organizations.
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Market Drivers
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Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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View source version on businesswire.com: https://www.businesswire.com/news/home/20190415005093/en/