Press release

Global Direct Carrier Billing Platform Market 2019-2023 | 13% CAGR Projection Over the Next Five Years | Technavio

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The global direct carrier billing platform market is expected to post a
CAGR of close to 13% during the period 2019-2023, according to the
latest market research report by Technavio.

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Technavio has published a new market research report on the global direct carrier billing platform m ...

Technavio has published a new market research report on the global direct carrier billing platform market from 2019-2023. (Graphic: Business Wire)

Developing countries are highly dependent on debit cards and cash for
transactions and are recording low penetration rate and use of credit
cards. This is providing immense growth opportunities for the direct
carrier billing platforms to emerge as a deemed payment method. The
direct carrier billing payment platform enables the purchase of digital
content subscriptions without having to use credit cards or mobile
payment methods. The platform allows users to pay through their
cellphone bills after keying in their security codes. Thus, the slow
penetration rate of credit card in developing countries will propel the
demand for the direct carrier billing platforms during the forecast
period.

As per Technavio, the rising demand for OTT content will have a positive
impact on the market and contribute to its growth significantly over the
forecast period. This global
direct carrier billing platform market 2019-2023
research
report also analyzes other significant trends and market drivers that
will affect market growth over 2019-2023.

Global direct carrier billing platform market:
Rising demand for OTT content

The adoption of OTT content, including audio and video streaming
services, such as Netflix, Amazon Prime, Spotify, and Apple Music, is
increasing significantly across the world. Consumers are increasingly
opting for OTT content over traditional cable or satellite content owing
to the unavailability of quality content on TV and penetration of
high-speed Internet. As a result, OTT content providers are developing
quality and region-specific content to compete in the growing content
market. The increasing demand for OTT content is propelling the adoption
of direct carrier billing as a payment method.

“Direct carrier billing is evolving as a significant component of the
e-commerce value chain. The platform eliminates multiple payment tools,
structures, and interfaces. Direct carrier billing also provides
capabilities of the application programming interface (API) approach for
a single integration. This allows consumers to access all the merchants
for purchases, which will also support cross-border sales. Thus, the
adoption of direct carrier payment method for the purchase of physical
and digital goods will increase significantly during the forecast
period,” says a senior research analyst at Technavio.

Global direct carrier billing platform market:
Segmentation analysis

This market research report segments the global direct carrier billing
platform market by end-user (apps and games, online media, and others)
and geographic regions (APAC, Europe, South America, North America, and
MEA)

The APAC region led the market in 2018, followed by Europe, South
America, North America, and MEA, respectively. The market growth in APAC
can be attributed to several factors such as fast economic growth, high
penetration of smartphones, and increasing access to 3rd
generation (3G) and 4th generation (4G) networks in the
region. The direct carrier billing platform market is witnessing rapid
growth in Southeast Asia owing to the increasing penetration of
smartphones and low prevalence of credit cards.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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