Gillette (NYSE: PG), the world’s leading expert in men’s grooming, today
unveiled its plans for a one-of-a-kind fan experience at TwitchCon
Europe, which will take place in Berlin from April 13-14, while
further highlighting the Gillette Gaming Alliance (GGA), a team of 11
Twitch streamers from 11 countries, that was announced last month in
partnership with Twitch.
“We are really excited to be heading to TwitchCon Europe, the first
event outside of the U.S., with our Gillette Gaming Alliance members –
some of the best streamers from around the world,” said Jaweria Ali,
Global Marketing Director at Gillette. “As a brand, we are committed to
sparking and contributing to positive change through our ‘The Best Men
Can Be’ efforts, and we are thrilled to bring this important initiative
to the Twitch community while supporting our Alliance members and
engaging with both esports and gaming fans alike.”
The Gillette brand activation at TwitchCon Europe (located at #F35) will
include two streaming stations for Gillette Gaming Alliance members and
a shave station for grooming touch-ups where both GGA members and fans
can get shaves with SkinGuard razors, the latest product innovation with
new technology designed to address skin sensitivity and prevent
irritation for men. The activation will also feature a curing station, a
machine used as part of RZR MKR to finalize customization on razors,
plus some demos of the Gillette Lab’s heated razor.
Additionally, Gillette will be sampling razors to fans, with products
such as Gillette Fusion Proglide with Flexball, which feature blades
Made in Berlin. Gillette will host meet and greets with Gillette Gaming
Alliance members, and gift them with a customized razor handle. Fans can
stop by from 9am to 8pm to check out the fun offerings and receive free
As an extension of Gillette’s “The Best Men Can Be” campaign, the brand
will leverage the Gillette Gaming Alliance to raise funds for charities,
in the interest of supporting organizations that help men achieve their
personal “best.” Members of the Alliance that choose
to participate will dedicate their livestream to select
charities, and Gillette will match the funds raised by the steamers from
their fans, with all proceeds going to the designated partners.
“Twitch is delighted to have our global partners at Gillette play a
presenting role in our historic, first TwitchCon event in Europe,” said
Nathan Lindberg, Sr. Director Global Sponsorships at Twitch. “To have a
globally recognized, blue chip brand bring together influencers from
across the globe to our inaugural event is exactly how we define
To stay up-to-date on the Gillette Gaming Alliance, including upcoming
news and events, be sure to follow the streamers at:
- CourageJD (USA): https://www.twitch.tv/couragejd
- CiccioGamer89 (Italy): https://www.twitch.tv/cicciogamer89
- IzakOOO (Poland): https://www.twitch.tv/izakooo
- Daigothebeastv (Japan): https://www.twitch.tv/daigothebeastv
- Jovirone (Brazil): https://www.twitch.tv/jovirone
- Dendi (Russia): https://www.twitch.tv/dendi
- b0aty (UK): https://www.twitch.tv/b0aty
- MarkiLokurasY (Spain): https://www.twitch.tv/markilokurasy
- Yapyap30 (South Korea): https://www.twitch.tv/yapyap30
- Mithrain (Turkey): https://www.twitch.tv/Mithrain
- Papaplatte (Germany): https://www.twitch.tv/papaplatte
Gillette also has a strong presence in Berlin and the country of
Germany. For over 80 years, Gillette has been deeply rooted in Berlin
and manufactures in the Gillette factory, south of Tempelhofer Feld.
Today, more than 800 employees work for Gillette in Germany. Gillette
Germany has been producing groundbreaking innovations here since 1937,
including the best Fusion5 shaving systems.
For more than 115 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 800 million
consumers around the world. From shaving and body grooming, to skin care
and sweat protection, Gillette offers a wide variety of products
including razors, shave gel (gels, foams and creams), skin care, after
shaves, antiperspirants, deodorants and body wash. For more information
and the latest news on Gillette, visit www.gillette.com.
To see our full selection of products, visit www.gillette.com.
Follow Gillette on Twitter,
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
Launched in 2011, Twitch is a global community that comes together each
day to create multiplayer entertainment: unique, live, unpredictable
experiences created by the interactions of millions. It brings the joy
of co-op to everything, from casual gaming and world-class esports to
anime marathons, music, and art streams. Twitch also hosts TwitchCon,
the biggest community event of the year, where tens of thousands of
people come together to celebrate and connect with others who share
their interests and passions. We’re always live at Twitch.
Stay up to date on all things Twitch on Twitter
and on our Blog.