Press release

Friendly’s Revamps Its “BFF Club” to Deliver More Exclusive Perks

Sponsored by Businesswire

Friendly’s® Restaurants, the beloved dining destination, announced today the launch of its new and improved loyalty program, the BFF Club, which gives consumers access to timely updates on new promotions, events and offers. The new BFF Club app boasts several new features including online ordering as well as expanded functionality to obtain greater rewards.

The new BFF Club includes the following functions and benefits:

  • 25 percent off a meal upon sign-up
  • Expanded functions on the app – in addition to online ordering and store detail information, it will allow for quick retrieval and redemption of offers
  • Free medium sundae during member’s birthday month
  • Free kids’ sundae during member’s child’s birthday month
  • Customer appreciation and limited time only offers emailed weekly
  • Rewards for purchasing certain products or visiting a restaurant during specific time frames
  • Additional surprises and promotions throughout the year

“Dining out is a fun experience but it’s also somewhat of a luxury for many families,” said Dennis Pfaff, Chief Operating Officer, FIC Restaurants Inc. “Knowing that the expense of eating out can add up, we seek to reward our most loyal customers with incentives and rewards that can help take the pinch off.”

To unlock the many new benefits of the BFF Club, existing subscribers will need to re-register their account and/or download the new app which is now available in the app store (iPhone) and on Google Play (Android). For a limited time, current subscribers will receive a free small sundae at their first check-in when they download the new app.

New members to the club will get 25 percent off their entire order, a free medium sundae during their birthday month, and weekly offers and promotions throughout the year. Users who don’t have a mobile device or prefer not to use the app can still participate in Friendly’s BFF Club through the website at

Information collected includes location, phone number and birthdate. Friendly’s does not share personal or purchase information.

About FIC Restaurants, Inc.:

FIC Restaurants, Inc. is a restaurant company that operates under the iconic brand name “Friendly’s Restaurants”, serving signature sandwiches, burgers and ice cream desserts in friendly, full service restaurants. For over 80 years, Friendly’s Restaurants and their dedicated service teams have delighted generations of guests by offering every day value on great tasting food and ice cream creations. For the future, Friendly’s Restaurants has plans for introducing new and innovative food and ice cream offerings, bright new restaurants, and unique ways to reach and satisfy guests. For additional information please visit