Press release

Four Metrics Helping Telecom Companies Monitor & Benchmark Performance | Quantzig

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Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its latest article that lists the top metrics that can help telecom companies track business performance.

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Four Metrics Helping Telecom Companies Monitor & Benchmark Performance (Graphic: Business Wire)

Four Metrics Helping Telecom Companies Monitor & Benchmark Performance (Graphic: Business Wire)

To thrive in today’s complex telecom industry is quite challenging owing to the rapid pace of developments and new technologies that are paving their way into business operations. Request a FREE proposal to learn how we can help you tackle the complexities to gain a winning edge.

The fierce competition, ongoing innovation, and technological advancements within the telecom sector are prompting leading telecom companies to drive growth by improving customer experience. However, driving customer experience is not an easy task considering the growing competitive pressure within the sector but requires intensive planning and constant innovation to keep the customers happy and the profits flowing. In a bid to remain competitive, telecom companies must use critical metrics to measure their performance and plan for the future. Our analytics experts have listed a few crucial metrics that can help telecom companies to monitor performance and compare them against industry benchmarks.

Talk to our analytics experts to find out how we can help you identify and capitalize on new opportunities.

According to the telecom analytics experts at Quantzig, “To gain a winning edge in today’s competitive telecom industry, businesses must leverage analytics and adopt necessary tools to better analyze data sets.”

Telecom Industry Metrics

1: Average Revenue Per User (ARPU)

When it comes to measuring performance, ARPU can help telecom companies to measure the revenue they generate from every user. It also helps them analyze revenue and justify their spending patterns based on the ROI generated.

Tracking these metrics is crucial for telecom companies looking to drive profitability. Schedule a FREE solution demo to learn how we can help you track these metrics using advanced analytics dashboards.

2: Minutes of Usage (MOU)

MOU can help telecom companies gauge the time spent by a customer on their mobile phone in terms of the minutes of usage. This, in turn, can help telecom industry players to design targeted promotional campaigns that can be profitably catered to a group of people.

3: Churn Rate

Analyzing the churn rate gives an exact measure of the number of subscribers that discontinue the services offered by a telecom service provider.

Would you like to learn more about the metrics used by telecom companies? Request more information from our analytics experts.

4: Subscriber Acquisition Cost (SAC)

SAC or subscriber acquisition cost can help telecom companies to gauge the average cost of including a new subscriber to their list by taking into account all the associated costs- including dealers commission, sales cost, marketing cost, terminal subsidy, and distribution cost.

Looking for more insights? Read the complete article here:

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: