Forter,
the leading e-commerce fraud prevention company, today launches its
PSD2-compliant merchant offering, Forter PSD2 Solution for
Merchants. The comprehensive, payment processor-agnostic
solution enables merchants to dynamically route customers to the path of
least friction required, prevent all types of fraud and violations of
business policies, and optimize the customer’s payment experience – all
while meeting full PSD2 compliance.
As of 14 September 2019, the revised Payment Services Directive (PSD2)
introduces the requirement for merchants to authenticate online
transactions within the European Economic Area using Strong Customer
Authentication (SCA). Under SCA, merchants have to introduce additional
friction into the purchasing process for customers, which will lead to
increased drop-off rates, reduce overall conversion rates, and provide a
poor customer experience. These changes could ultimately hurt revenue,
so merchants must mitigate these challenges and minimize the impact of
SCA to protect as much of their revenue as possible, all while
maintaining compliance with PSD2. In addition, merchants who use
multiple payment processors will require separate integrations for each
to ensure total PSD2 compliance – adding additional layers of complexity
for merchants to tackle.
Forter PSD2 Solution for Merchants simplifies PSD2
compliance to provide merchants with accurate fraud prevention and the
ability to deliver a great customer experience across different payment
service providers and geographical regions, via a processor-agnostic
integration. Forter assesses the trustworthiness and risk associated
with each transaction in real time and routes customers to the path of
least friction – such as Total Risk Assessment (TRA) exemptions when
applicable. The solution identifies and provides SCA when authentication
is required and can block suspicious actors or transactions before
authentication is needed. In addition, Forter’s fraud prevention
platform protects merchants from threats not covered by PSD2
authentication requirements, such as account takeover and retailer
policy abuse.
“There is confusion around the complex requirements of PSD2 compliance,
but what is clear is the resulting impact on customer relationships with
merchants,” said Michael Reitblat, CEO and Co-Founder of Forter. “The
requirement of multi-factor authentication introduces friction into the
transaction journey, potentially leading to purchase abandonment,
reduced conversion rates, and decreased revenues. Having the ability to
assess and route each transaction in real-time, no matter the processor
or gateway used, allows merchants to be fully PSD2 compliant while
delivering the best possible user experience – increasing customer
satisfaction, loyalty, and ultimately, revenue.”
Reitblat continues, “Another consideration is the evolution of fraud
above and beyond the scope of PSD2. As we approach PSD2’s implementation
deadline, we’ll likely see fraudsters focus on other types of fraud such
as account takeover, loyalty programme fraud, and voucher abuse – as
well as non-EU transactions. Merchants should ensure they are prepared
by integrating a real-time fraud prevention solution that guarantees
PSD2 compliance, while protecting from all imminent threats.”
“Fraud is a constant concern, and we can’t afford to take risks,” said
Juraj Striezenec, CFO at Kiwi.com. “We knew we wanted to work with the
best fraud-prevention partner available, and Forter’s suite of
capabilities has been a game-changer for us. Knowing we can meet the
requirements of PSD2, while also mitigating the friction introduced by
SCA requirements, means we can focus on our core business objectives and
drive overall engagement with consumers.”
About Forter
Forter’s End-to-End identity-based fraud prevention solution protects
e-commerce merchants and marketplaces during every stage of the customer
lifecycle with real-time notifications of fraud instances at both
account level and the point of transaction.
Companies are protected from account abuses such as account takeover,
coupon abuse, loyalty point abuse etc. well before checkout, protecting
precious customer trust. At checkout, Forter immediately approves or
declines all online transactions while providing full chargeback
coverage.
Forter’s solutions are powered by a unique blend of artificial
intelligence and ongoing human research and analysis. This results in
exceptional accuracy, an in-depth understanding of customers and their
relationships, increased approvals, and the near elimination of false
positives – meaning a smoother and safer shopping experience, more sales
and happier customers at a much lower cost.
Forter processes more than 1 billion transactions each year and has
raised more than $100 million in VC funding from companies like Sequoia
Capital, Scale Venture Partners, Salesforce Ventures March Capital, and
NEA.
About Kiwi.com
Kiwi.com (formally known as SkyPicker) was founded in 2012 by Oliver
Dlouhý and Jozef Képesi. Powered by its proprietary algorithm that
allows users to combine flights from over 750+ carriers (virtual
interlining), including many that do not normally cooperate, and its
industry-leading Kiwi.com Guarantee, it is one of the fastest growing
technology companies in Central Europe. It entered the 2017 Deloitte
Technology Fast 500 EMEA list in 7th place, becoming the highest ever
ranked Czech company. Today, the company sees more than 100 million
flight searches every day and employs over 2,600 people worldwide. For
the second consecutive year, Kiwi.com was named the best Start-up of the
Czech Republic by the Czech Forbes Magazine.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190425005499/en/