Fitbit
(NYSE:FIT) today announced the next phase of its integration with
UnitedHealthcare Motion® by offering Fitbit
Charge 3™, the No. 1-selling health and fitness tracker in the U.S.,i
as a buy-up option to eligible program participants.
UnitedHealthcare Motion is an employer-sponsored wearable device walking
program that encourages participants to move more and monitor their
activity levels, with the potential to earn more than $1,000 per yearii
by meeting certain daily walking goals. The program is an option for
employers in most markets across the country.
The addition of Charge 3 builds on Fitbit’s history of working with
UnitedHealthcare to help eligible program participants monitor progress
toward daily walking goals from the wrist. Charge 2 was the first
wearable device offered as a buy-up option for UnitedHealthcare Motion
program participants in 2017.
Charge 3 in now available for purchase to UnitedHealthcare Motion
program participants; those who already own the device can also use it
as part of the program. Later this year, Fitbit
Inspire HR™, Fitbit’s lower priced and stylish device designed to
meet the needs of the health care industry, is also expected to be
offered to UnitedHealthcare Motion program participants.
“After more than two years, Fitbit devices continue to prove popular
among UnitedHealthcare Motion program participants, helping encourage
sustained and positive behavior change,” said Adam Pellegrini, general
manager, Fitbit Health Solutions. “Our collaboration with
UnitedHealthcare on this successful wearable device walking program and
other health initiatives continues to demonstrate the important role
wearable technology can play in helping people on their path toward
better health.”
On average, active UnitedHealthcare Motion participants log nearly
12,000 steps per day, more than double the number of the average
American adult.iii Also, people with chronic conditions are
20 percent more likely to participate in the program than those without
such a diagnosis; people who have diabetes are 40 percent more likely to
participant than those who do not.*
UnitedHealthcare Motion may enable eligible program participants to earn
more than $1,000 per yeariv by meeting daily FIT walking
goals, which stands for: frequency (complete at least 500 steps
within seven minutes six times per day, at least an hour apart); intensity
(complete at least 3,000 steps within 30 minutes); and tenacity (complete
at least 10,000 total steps each day). The program is available for
purchase by employers of all sizes across the country, enabling
participants to earn quarterly incentives that are deposited into health
reimbursement accounts (HRAs) or health savings accounts (HSAs), as
applicable.
“Digital health solutions such as UnitedHealthcare Motion offer valuable
and measurable benefits to help motivate and engage people to take
control of their health journey,” said Paul Sterling, vice president of
emerging products for UnitedHealthcare. “Wearable device options like
the Charge 3 are an important resource to help drive participation and
engagement in our program, particularly among people managing chronic
conditions.”
Fitbit Charge 3™, the latest evolution of the best-selling Charge family
of devices, delivers a premium swimproofv design with a large
touchscreen display, Fitbit’s most advanced health and fitness features
on a tracker, and is its smartest tracker yet – all powered by up to 7
days of battery life.vi
*All UnitedHealthcare Motion results based on 2018 internal analysis of
program participants
About Fitbit
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leading
global wearables brand, Fitbit designs products and experiences that
track and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products include Fitbit Charge
3™, Fitbit Inspire HR™, Fitbit Inspire™, Fitbit Ace 2™, activity
trackers, as well as the Fitbit Ionic™ Fitbit Versa™ smartwatches,
Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale.
Fitbit products are carried in over 39,000 retail stores and in 87
countries around the globe. Powered by one of the world’s largest social
fitness networks and databases of health and fitness data, the Fitbit
platform delivers personalized experiences, insights and guidance
through leading software and interactive tools, including the Fitbit and
Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health
Solutions develops health and wellness solutions designed to help
increase engagement, improve health outcomes, and drive a positive
return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries. Additional Fitbit
trademarks can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.
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Forward-Looking Statements
This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
availability of Fitbit devices, including but not limited to Fitbit
Inspire HR, to UnitedHealthcare Motion enrollees. These forward-looking
statements are only predictions and may differ materially from actual
results due to a variety of factors, including the effects of the highly
competitive market in which we operate, including competition from much
larger technology companies; any inability to successfully develop and
introduce new products, features, and services or enhance existing
products and services; product liability issues, security breaches or
other defects; and other factors discussed under the heading “Risk
Factors” in our most recent report on Form 10-K filed with the
Securities and Exchange Commission. All forward-looking statements
contained herein are based on information available to us as of the date
hereof and we do not assume any obligation to update these statements as
a result of new information or future events.
i The NPD Group, Inc., U.S. Retail Tracking Service, Health
and Fitness Trackers, September 2018-February 2019
ii Financial incentives may be less due to limits under
applicable laws.
iii Bassett, David R., Holly R. Wyatt, Helen Thompson, John
C. Peters, and James O. Hill. 2010. “Pedometer-Measured Physical
Activity and Health Behaviors in U.S. Adults:” Medicine & Science in
Sports & Exercise 42 (10): 1819–25. https://doi.org/10.1249/MSS.0b013e3181dc2e54
iv Financial incentives may be less due to limits under
applicable laws.
v Water resistant to 50M
vi Battery life varies with use and other factors.
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