Press release

Feel Like a NFL Superstar in EA SPORTS Madden NFL 20 Featuring Face of the Franchise: QB1 and Superstar X-Factors, Available August 2nd

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Tonight in lead up to the 2019 NFL Draft, Electronic Arts Inc. (NASDAQ:
EA) announced Kansas City Chiefs quarterback, 2018 NFL MVP and Offensive
Player of the Year Patrick Mahomes, as the official EA
SPORTS Madden NFL 20
cover athlete on Xbox One,
PlayStation 4, and Origin for PC and Madden NFL Mobile. Mahomes
notched a record-setting first season as a starter, becoming the only
quarterback in history to throw for over 5,000 yards in one season in
both college and the NFL, and the third quarterback to throw at least 50
touchdown passes in a single season.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190425005602/en/

Kansas City Chiefs QB Patrick Mahomes on the cover of EA SPORTS Madden NFL 20 (Photo: Business Wire)

Kansas City Chiefs QB Patrick Mahomes on the cover of EA SPORTS Madden NFL 20 (Photo: Business Wire)

In addition to gracing the cover, Mahomes inspired and contributed to
the development of Face of the Franchise: QB1, a brand-new and
personalized career campaign in Madden NFL 20 that allows fans to
create their own college quarterback to play through the College
Football National Championship playoff, the NFL Combine, the NFL Draft
and a career as a starting Quarterback for an NFL team. In Face of the
Franchise: QB1 and traditional Franchise, a new Scenario Engine
generates unique playable scenarios, events and dynamic challenges that
build the story of each fan’s distinct NFL career.

“The last year has been life-changing for me and landing the cover of Madden
NFL 20
is both a huge honor and a dream come true as a lifelong
Madden fan. To also get the opportunity to impact the experience in the
new Face of the Franchise: QB1 by providing input on the gameplay
is something I never expected,” said Mahomes. “I played Madden with my
dad when I was a kid, and this is definitely a full circle moment for
me.”

Another inclusion to this year’s game is Superstar X-Factor, which
brings the stars of the NFL to life as they demonstrate the unique
abilities that make them the best in the game. “The team this year
wanted to ensure that the superstars of the NFL responded and played
differently in all aspects in Madden, just as they do on the field every
Sunday – we wanted to make sure the stars felt like stars.” said Seann
Graddy, Executive Producer of Madden NFL 20. In addition, fans
can expect new player celebrations, run/pass option (RPO) plays and
unique playbooks.

The pre-order for the Madden NFL 20: Superstar Edition is
available today and fans receive numerous pre-order and Superstar
Edition benefits, including 12 Gold Team Fantasy Packs, a choice of 1
out of 32 core elite players from a favorite NFL team, one small
training quick sell pack in Madden Ultimate Team and a choice of one
unique Legends Superstar ability for their created player in the new
Face of the Franchise: QB1.*

This year Madden NFL 20 will release the Urban Symphony, a
soundtrack that highlights pop culture, hip-hop music and urban
lifestyle trends, while mixing in traditional musical elements of the
sport (i.e. marching bands) to create an original soundtrack that truly
delivers on the emotion, history and meaning of football.

Madden NFL 20 is developed in Orlando, Florida by EA Tiburon and
will be available worldwide on August 2, 2019 for Xbox One,
PlayStation®4 and Origin for PC.

For more information on EA SPORTS Madden NFL visit www.easports.com/Madden-NFL.
Join the EA SPORTS Madden NFL conversation on Twitter
and Facebook.

For more information about EA SPORTS games, including news, video,
blogs, forums and game apps, please visit www.easports.com
to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company develops and delivers games, content and
online services for Internet-connected consoles, mobile devices and
personal computers. EA has more than 300 million registered players
around the world.

In fiscal year 2018, EA posted GAAP net revenue of $5.15 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as The
Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™,
Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.

EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age, and Plants
vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL and
FIFA are the property of their respective owners and used with
permission.

*Conditions and restrictions apply. See https://www.easports.com/madden-nfl/game-disclaimers
for details.