Press release

Farfetch Launches on JD.com

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Farfetch Limited (NYSE: FTCH), the leading global technology platform
for the luxury fashion industry, has launched a flagship store on JD.com
(NASDAQ: JD), China’s largest retailer and a strategic investor in
Farfetch. This follows the acquisition of Toplife by Farfetch China
announced in February this year.

Farfetch now has a ‘Level 1’ entry point on the JD.com app, providing
JD.com’s more than 300 million customers with instant access to more
than 3,000 brands via Farfetch’s network of more than 1,000 luxury brand
and boutique partners. The partnership builds on the existing successful
relationship between Farfetch and JD.com, started in July 2017. Over the
course of the past two years, Farfetch has successfully leveraged
JD.com’s logistics capabilities in China, as well as JD.com’s insights
into the behaviors of China’s luxury consumers.

Judy Liu, Farfetch’s China MD, said: “I am delighted to be able
to offer JD.com’s customers direct access to the broadest selection of
luxury fashion online, and to be able to offer luxury brands the Premier
Luxury Gateway to China for executing on their digital strategy in
China. We have been able to do this, in significant part, thanks to the
enthusiasm and support from our brand partners. Brands crave ever-better
access to the Chinese market, and we are thrilled to deliver this for
them.”

This is an important expansion of our strategic partnership with JD.com,
which strengthens Farfetch’s China business as part of our truly global
offering. Being able to offer the full suite of Farfetch’s technology
and logistics platform to brands wanting to reach high-end Chinese
consumers is a major competitive advantage as we seek to continue to
grow market share in the rapidly expanding online luxury market.”

— ENDS —

Notes to editors

1. Farfetch Limited is the leading global technology platform for the
luxury fashion industry. Founded in 2007 by José Neves for the love of
fashion, and launched in 2008, Farfetch began as an e-commerce
marketplace for luxury boutiques around the world. Today the
Farfetch.com Marketplace connects customers in over 190 countries with
items from more than 50 countries and over 1,000 of the world’s best
brands, boutiques and department stores, delivering a truly unique
shopping experience and access to the most extensive selection of luxury
on a single platform. Through its business units, which also include
Store of The Future, Farfetch Black & White Solutions, Browns, and
Stadium Goods, Farfetch continues to invest in innovation and develop
key technologies, business solutions, and services for the luxury
fashion industry. For more information, please visit www.farfetch.com.

2. Luxury is an integral component of JD Fashion. As a key player in
China’s luxury market, JD has been working directly with luxury brands
to offer an end-to-end luxury shopping experience, from customer service
to logistics, with luxury warehousing and ‘white glove’ delivery via JD
Luxury Express.