EAT
Club, the food delivery service for businesses that personalizes the
way employees eat meals together, announced today that it has acquired
Bay Area-based Taro
to offer new globally-inspired gourmet food items to EAT Club customers.
A one-stop culinary shop with healthy, authentic, international menu
items that are not available in markets or restaurants, Taro reimagines
home-style food for the modern consumer. As part of the deal, EAT Club
and Taro teams will integrate, and EAT Club will acquire Taro’s assets,
including proprietary recipes, culinary equipment and distribution
technology. Terms of the deal were not disclosed.
“Taro is recognized for authentic home-cooked Indian, Korean and Chinese
food, and we are thrilled to add their distinctive offerings to our
menu,” said Doug Leeds, CEO, EAT Club. “EAT Club is committed to
delivering employees the best curated menu that satisfies their
individual meal preferences, and Taro enables us to add even more of the
high quality Asian cuisine that our customers crave.”
Taro is the second EAT Club acquisition since the appointment of
longtime internet executive and former CEO of IAC Publishing, Doug
Leeds, as CEO last year. During this time, EAT Club also acquired Bay
Area-based Farm Hill Foods, accelerated YoY growth, and now serves
nearly 1,000 corporate clients each month, including new customers
Facebook, Postmates and Wag.
“EAT Club is the only food delivery service for businesses that treats
eating in the workplace as a personalized culinary experience,” said
Krishna Mehra, co-founder and CEO, Taro. “When we set out to expand our
reach and distribution beyond family dinners, EAT Club emerged as a
natural partner with its unique approach of delivering employees
individualized selection within a collaborative atmosphere. EAT Club is
making it possible for thousands of new workers to experience Taro’s
food and flavors, and we are proud to join forces with them in
increasing workplace satisfaction.”
Great companies know that providing food as a benefit increases employee
collaboration, productivity and workplace culture. But corporate
cafeterias are expensive and traditional catering often result in long
lines, frustration with food options and waste. With EAT Club, employees
have the power to choose their meals each day, from a mobile app
featuring a curated menu of over 100 different dishes a week, satisfying
all tastes and dietary restrictions. EAT Club is also the only corporate
food delivery service that owns every part of the customer journey –
from ordering, to food procurement and preparation, to on-time delivery
– all within one integrated solution.
“Taro believes employees deserve far better than traditional takeout or
fast food, and we agree,” added Leeds. “Together, we’re raising the
quality of food in the workplace, one individually ordered meal at a
time.”
EAT Club’s expansive culinary offerings have been created by an
exclusive team of talented chefs catering to a sophisticated, global
palate. EAT Club has successfully delivered more than 17 million meals
to employees in San Francisco, Silicon Valley, and Los Angeles since
launch.
About EAT Club
Inspired by the Dabbawala delivery system of India and the bento-box
office delivery model in Japan, EAT Club was founded with a hunger to
solve the office meal problem in the US. EAT Club applies sophisticated
technology and logistics solutions to power a new model, making it easy
for businesses to offer individualized office meal experiences that suit
everyone’s palate, at scale. EAT Club leverages a massive food supply
network, including professional chefs and a large selection of meal
options, to serve every employee’s specific cravings while meeting the
needs of today’s businesses. EAT Club has served over 17 million meals
to employees – averaging 25,000 meals each day – and is trusted by
Facebook, Postmates and nearly 1,000 other great companies in the Bay
Area and LA. For more on EAT Club, visit: eatclub.com.
About Taro
Taro is re-imagining homestyle food for busy professionals and families
with a focus on fresh, authentic, and traditional food from around the
world. Taro was born out of the kitchen of an educator in Palo Alto, who
found very high demand for her delicious food in the local community,
and has now grown to a brand serving tens of thousands of families all
over the West Coast. Our signature dishes have been co-created with
intimate customer feedback through our direct to consumer offering at www.tarobites.com.
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