Press release

Digital Education Publishing Market in the US 2019-2023 | 12% CAGR Projection Over the Next Five Years | Technavio

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The digital education publishing market in the US is expected to post a
CAGR of nearly 12% during the forecast period 2019-2023, according to
the latest market research report by Technavio.

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Technavio has published a new research report on the digital education publishing market in the US f ...

Technavio has published a new research report on the digital education publishing market in the US from 2019-2023. (Graphic: Business Wire)

Leading digital education content publishers in the US are implementing
innovative marketing strategies to promote digital study materials among
students. Such promotions are eliminating the need to purchase
textbooks. For instance, Cengage Learning recently announced its plans
for a new subscription model, Cengage Unlimited. The subscription allows
full access to most of the courses and digital titles in 70 disciplines
at a reasonable price. After the announcement, many US universities such
as the University of Missouri, Liberty University, and Ultimate Medical
Academy subscribed to Cengage Unlimited. Such innovative marketing
strategies in terms of product offerings by digital education content
publishers will drive the market’s growth during the forecast period.

This market research report on the digital
education publishing market in the US 2019-2023
also
provides an analysis of the most important trends expected to impact the
market outlook during the forecast period.

In this report, Technavio highlights the growing shift toward content
customization as one of the key emerging trends in the digital education
publishing market in the US.

Digital education publishing market in the US:
Growing shift toward content customization

The education system in the US is gradually shifting toward a more
practical and example-oriented approach. Many vendors in the country’s
digital publishing market are providing customized digital content to
schools and other institutions. This enables educational institutions in
developing content to optimize their student’s learning. Furthermore,
many institutions are encouraging students to use their own devices to
access services. Vendors are continuously improving their content
delivery methods and are offering customizations to gain a competitive
edge.

Major vendors such as McGraw-Hill Education and Pearson provide
online course materials with digital libraries and publish a range of
relevant educational content. Several universities such as the Maryville
University in the country partnered with Pearson to expand its online
degree offerings. The University also announced its plans to start new
online undergraduate degrees by expanding its existing online catalog of
undergraduate degrees, master’s, and doctoral degrees. Many such
collaborations of vendors and educational institutions will further
drive the growth of the digital education publishing market in the US
,”
says an analyst at Technavio.

Digital education publishing market in the US:
Segmentation analysis

This market report segments the digital education publishing market in
the US by end-users (K-12, higher education, and corporate/skill based)
and product (digital textbooks, digital assessment books, and others).

Digital textbooks segment led the market in 2018 with a market share of
over 61%, followed by digital assessment books, and others. The demand
for digital textbooks is increasing at a rapid rate in the US because of
their low cost compared to printed textbooks. The increasing prices of
raw materials and the growing environmental concerns associated with the
paper that is used to manufacture printed textbooks further boost the
demand for digital textbooks in the US.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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