— a provider of advanced email marketing automation and a part of the CM
Group family of brands — today announced the release of its new
in-application user experience. Inspired by customer and in-house expert
feedback, Delivra has made several improvements to its navigation and
functionality to increase ease-of-use including its automation
dashboard. Alongside this, Delivra announced its rebrand, bringing a
modern and consistent look and feel to its application and website.
“Since Delivra’s inception in 1999, supporting customers has been the
heart of the brand. That’s why in this update, it was important to
create a more intuitive, attractive user experience any marketer would
feel comfortable using, no matter their skill level,” said Barbara
Berry, head of product at Delivra. “The improvements made were a direct
impact of our dedication to putting the customer first and building a
marketing technology that answers their needs and empowers them to drive
their business forward.”
“With Delivra everything is user friendly and has simplified a lot of
our processes. We have a high volume of emails we send — each of our 17
race weekends has three to four emails that need to be built in under 30
minutes,” said Ryann Weatherford, vice president, partnership
activations and communication at Andretti Autosport, a Delivra customer.
“If we ever aren’t able to figure something out, the Delivra team is
only a phone call away no matter where we are.”
Feature Improvements Include:
Consolidated dashboards and updated terminology for more intuitive
- Clear action buttons, toggles, and easy filtering in each dashboard.
The easy-to-use Campaign Workflow, combining content and mailing
processes into one.
Delivra’s user experience update and brand refresh are now live. Explore
the updates, discover Delivra’s product features and sign up for a free
demo by visiting delivra.com.
Delivra, a CM Group brand, is an email marketing software provider
helping businesses execute effective multi-channel marketing campaigns
for more than 15 years. Known for its industry expertise and unrivaled
customer service, Delivra helps businesses engage in meaningful
conversations with customers through email and SMS producing tangible
results. Delivra empowers organizations to achieve business goals
through a suite of professional services, including strategic campaign
consulting, email design, content strategy and more. Delivra has
implemented dynamic marketing solutions for over 1,000 companies
representing varying industries. Visit www.delivra.com
for more information.
About CM Group
CM Group is a family of global marketing technology brands including
Campaign Monitor, Delivra, Emma, Liveclicker, Sailthru and Vuture. By
joining together these leading brands, CM Group offers a variety of
world-class solutions that can be used by marketers at any level.
Headquartered in Nashville, TN, CM Group has United States offices in
Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco,
and global offices in Australia, London, New Zealand and Uruguay.