Decibel,
the leading global digital experience intelligence provider, today
announced the appointment of Adam Greco to its advisory board. He brings
more than 15 years of digital analytics expertise to the company and
provides expert support as Decibel works to constantly help its customer
bench achieve flawless digital experiences for their customers.
As an Adobe Analytics expert and one of the world’s most renowned
digital analysts, Adam will help the executive team make strategic
product development decisions and ensure customers, such as British
Airways, LEGO and TUI,
extract the most value from their data. He will also serve as an
evangelist for the company and help build more advanced product
integrations with companies like Adobe.
In addition to advising Decibel, Adam serves as a senior partner at
Analytics Demystified, a digital analytics consulting firm. He
specializes in advising companies on how to retain value from Adobe
Analytics, having written upwards of 200 articles and publishing the
first-ever book on Adobe Analytics in 2012. Beyond Analytics
Demystified, Adam has served as an analyst at Salesforce and as a board
member at the Digital Analytics Association (DAA). He also has
experience in online marketing, website design, voice of customer and
CRM integration with digital analytics.
“I’ve spent decades in the trenches of digital analytics and know that
the future lies in driving positive experiences, which makes partnering
with Decibel a no-brainer,” said Greco. “Coming onto the team to help
them improve their own platform is an exciting way to help both Decibel
and its customers reach their goal of providing a flawless digital
experience.”
“Augmenting the team with Adam’s deep-rooted industry experience was a
clear-cut decision in supporting constant efforts to lead both Decibel
and our customers toward growth,” said Ben Harris, CEO at Decibel.
“Decibel’s customers can expect to see his advice shine through as we
begin executing against new strategies to improve the platform and help
manage experience data.”
About Decibel
Decibel provides real-time intelligence that
enables businesses to measure and improve online customer experiences –
at scale.
Pioneering the world’s first technology designed specifically to
quantify experiences, Decibel’s Digital Experience Intelligence platform
captures unique experience data, enriched by machine learning, to reveal
digital body language, understand user state of mind and pinpoint
problem areas on your website, web applications and native apps.
Our go-to, universal metric for measuring experiences online, the
Digital Experience Score (DXS®) automatically rates the
quality of experiences and can be segmented across your entire digital
offering and audience for immediate insight into where the biggest wins
lie. This intelligence powers best-in-class forensic tools that allow
digital teams to investigate exactly how and where to optimize for
better experiences. Built on a flexible, fast, open API, Decibel makes
it easy to integrate and export smart experience data to enrich your
entire stack or model in-house.
The world’s largest companies including Lego, General Motors, British
Airways and AllState Insurance use Decibel to discover opportunities to
transform digital experience, drive brand loyalty and grow their
businesses. Find out more at www.decibelinsight.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190416005238/en/