Press release

Decibel Advances Digital Experience Intelligence with Record Bookings and Continued Customer Growth

Sponsored by Businesswire

the leading global digital experience intelligence provider, today
announced continued growth into 2019, marked by a 124 percent increase
in year-over-year bookings and record year-over-year revenue growth.
This momentum is driven by strong industry partnerships, world-leading
Digital Experience Intelligence platform capabilities and a recognizable
customer bench, which has collectively exceeded an impressive 91 percent
retention rate. To continue supporting this global network of brand
customers and partners, Decibel has also leveled up its strict data
privacy policies and certifications.

“The customer experience industry momentum is drastically picking up,
and Decibel is core to that ecosystem and pushing full steam ahead,”
said Ben Harris, CEO, Decibel. “Decibel provides global, modern brands
with the intelligence required to increase customer lifetime value and
ROI through engaging experiences and does so with exacting attention to
the growing data privacy standards that are critical. Brands are no
longer competing on product and price alone.”

2018 Momentum Sets Stage for Strong 2019
Decibel’s platform
is powered by the Digital Experience Score (DXS), the first-ever metric
for brands to quantitatively measure customer experience across their
digital properties. As a result of its ability to provide brands with
such a powerful, yet simple metric, Decibel has dramatically
strengthened its position in the travel, retail, automotive and finance
industries, as businesses around the world recognize the importance of
customer experience. Throughout the year, Decibel has enhanced its
Digital Experience Intelligence platform capabilities, introducing Decibel
for Apps
to support mobile app experiences and Journeys
to show the exact steps customers take on their online journey.

Backed by these new and enhanced solutions and a rich product pipeline
for the first half of 2019, Decibel saw substantial investments from
major clients in 2018 as more brands than ever discover a direct link
between DXS, conversion rates and revenue. The world’s leading tourism
group, TUI,
for example, implemented Decibel and found a strong correlation between
a higher DXS and conversion—in fact, a one-point improvement in DXS
allowed TUI to predict $30 million in revenue growth. As such, TUI
executives are now planning, forecasting and budgeting for future
investments in digital experience.

Air France-KLM Group is one of several brands to have signed on with
Decibel over the past year. “With customers relying on our digital
properties to browse our flight options, it’s essential for our online
experiences to be flawless,” said Frederic Jeugnet, Manager QOS, Air
France-KLM Group. “We recently signed on with Decibel to meet that
objective. Working with the company to pinpoint and improve every
digital customer experience will be a crucial part of our digital
strategy moving forward.”

Additionally, the partner and integration ecosystems remain essential
for Decibel’s continued expansion. Over the past year, Decibel
strengthened its Adobe Exchange Premier Partner status by building an
integration into Adobe Audience Manager and participating in their
Leaders & Learners program. Decibel also built key integrations with
Qualtrics, Domo, Medallia, AT Internet, Usabilla and Blueconic to expand
its reach into business intelligence tools and customer data platforms.
Decibel’s platform and innovation did not go unnoticed by industry
organizations either, as the company was listed as a Gartner
Cool Vendor
and received awards from Martech
and Red

Decibel’s achievements can also be attributed to its fast-growing,
global team. Last year, Decibel made strategic executive-level hires,
surpassed the 100-employee mark globally and expanded its Boston and San
Francisco teams. In 2019, it expects to increase its employee headcount
by 35 percent.

Furthering a Commitment to Data Privacy and Security Standards
support its growing customer roster and their need to ensure data
privacy, Decibel also recently received an ISO 27001 certification for
information security management by the British Standards Institution
(BSI), the world’s first National Standards Body. While Decibel has
adhered to the ISO 27001 standard since the company’s inception,
achieving this internationally recognized, strict certification
showcases Decibel’s commitment to ensuring a positive, protected
consumer experience.

The company has also once again successfully passed the Cyber Essentials
Certification from the UK’s National Cyber Security Centre, safeguarding
against a wide variety of the most common cyber attacks.

“It’s vital in today’s digital world for organizations to demonstrate
that they are safeguarding sensitive information to give peace of mind
to customers,” said Carla Whyte, Key Accounts Proposition Manager at
BSI. “Decibel should be delighted that they have achieved this
certification, proving that the company is committed to ensuring
information is well-managed and that it has a robust information
security management system in place.”

For more about Decibel, please visit

About Decibel
Decibel provides real-time intelligence that
enables businesses to measure and improve online customer experiences –
at scale.

Pioneering the world’s first technology designed specifically to
quantify experiences, Decibel’s Digital Experience Intelligence platform
captures unique experience data, enriched by machine learning, to reveal
digital body language, understand user state of mind and pinpoint
problem areas on your website, web applications and native apps.

Our go-to, universal metric for measuring experiences online, the
Digital Experience Score (DXS®) automatically rates the
quality of experiences and can be segmented across your entire digital
offering and audience for immediate insight into where the biggest wins
lie. This intelligence powers best-in-class forensic tools that allow
digital teams to investigate exactly how and where to optimize for
better experiences. Built on a flexible, fast, open API, Decibel makes
it easy to integrate and export smart experience data to enrich your
entire stack or model in-house.

The world’s largest companies including Lego, General Motors, British
Airways and AllState Insurance use Decibel to discover opportunities to
transform digital experience, drive brand loyalty and grow their
businesses. Find out more at