Press release

CyberEdge Group Announces New LeadingEdge Group Subsidiary to Address Marketing Challenges of Non-Cybersecurity Vendors

Sponsored by Businesswire

CyberEdge Group, a leading research and marketing firm serving the IT industry’s top vendors, today announced the launch of a new subsidiary called LeadingEdge Group. Simultaneously, CyberEdge announced that the company has now transformed into a cybersecurity-only marketing firm.

Rising IT security industry growth prompts CyberEdge’s repositioning

Dramatic increases in ransomware and other cyberattacks perpetrated by cybercriminals and nation state threat actors have prompted companies and government agencies around the world to increase their investment in cybersecurity technologies and services. According to CyberEdge’s 2021 Cyberthreat Defense Report, which conveys valuable insights from 1,200 IT security professionals from 17 countries and 19 industries, the IT security industry is experiencing:

  • Record-setting successful attacks. 86% of organizations experienced a successful attack, up from 81% the prior year, the largest year-over-year increase in six years.
  • Record-setting ransomware attacks. 69% of organizations were victimized by ransomware, up from 62% the prior year. 57% of victims paid a ransom. Of those who paid, 28% failed to recover their data.
  • Record-setting personnel shortages. 87% of organizations are experiencing a shortfall in skilled IT security personnel, up from 85% the prior year, prompting new investment in managed IT security services.
  • Increased IT security spending. Today, 13% of a typical IT budget is dedicated to information security, including personnel, technologies, and services. Despite the global pandemic, 78% of organizations have rising IT security budgets in 2021.

“The growth of our business attributed to serving cybersecurity vendors has tripled in recent years,” said Steve Piper, founder and CEO of CyberEdge. “Today, CyberEdge provides marketing, research, and competitive analysis services to one in every six IT security vendors with $10 million or more in annual revenue. We are, by far, the largest marketing firm to serve the IT security vendor community. And by repositioning CyberEdge to exclusively serve that community, we’ll be in an even better position to aid in our clients’ successes.”

LeadingEdge continues CyberEdge’s legacy of serving all other technology vendors

Since 2012, CyberEdge has served the marketing, research, and competitive analysis needs of technology vendors across virtually all IT industry segments, including networking, cloud, storage, virtualization, IT service management, and more. Effective immediately, LeadingEdge will continue that tradition.

“LeadingEdge and CyberEdge are different than other marketing firms in three distinct ways,” says Piper. “First, our consultants are IT subject matter experts. This means faster ramp-up time, higher quality content, and easier review cycles. Second, we’ve got broad IT industry experience. It’s hard to find an IT industry segment that we haven’t already served. And third, we offer more services than any other technology marketing firm. CyberEdge is a one-stop shop for all of your marketing, research, and competitive analysis needs.”

For More Information

For more information about CyberEdge, connect to our website at, email us at, or call us at 800-327-8711. For more information about LeadingEdge, connect to our website at, email us at, or call us at 800-327-8711.

About CyberEdge Group and LeadingEdge Group

Founded in 2012, CyberEdge Group is an award-winning research and marketing consulting firm serving the diverse needs of information security vendors and service providers. Headquartered in Annapolis, Maryland, with more than 50 consultants based across North America, CyberEdge boasts more than 200 of the security industry’s top vendors as clients. Today, CyberEdge services approximately one in six cybersecurity vendors with $10 million or more in annual revenue.

Founded in 2021, LeadingEdge Group, a subsidiary of CyberEdge Group, assumes CyberEdge’s role in serving technology vendors outside the cybersecurity industry. The vast majority of CyberEdge’s consultants are also available to LeadingEdge clients, possessing deep subject matter expertise across virtually all IT industry segments.

About the 2021 Cyberthreat Defense Report

In November 2020, 1,200 IT security decision makers and practitioners completed a 27-question online survey. Each participant was employed by a commercial or government entity with a minimum of 500 employees. Participants came from six geographic regions: North America, Europe, Asia Pacific, the Middle East, Latin America, and Africa.

The Cyberthreat Defense Report gauges perceptions about cyberthreats and ascertains future plans for improving security and reducing risk. It enables IT security professionals to benchmark their company’s security posture, operating budget, product investments, and best practices against peers in their industry and geographic region.

Connect to to download a complimentary copy of the 2021 Cyberthreat Defense Report.

The CyberEdge Group and LeadingEdge Group names and logos are trademarks of CyberEdge Group, LLC in the United States and other countries. All other trademarks and service marks are the property of their respective owners.