Curalate, the leading social commerce company, today announces it is
launching an integration for merchants to easily participate in
Shoppable Ads on Google Images, a new ad format featuring shoppable
lifestyle imagery. This benefits both the brands that advertise on the
site and consumers looking to discover new products. This integration
comes as a result of Curalate working with Google during early testing
of Shoppable Ads.
When it comes to getting ideas and inspiration, hundreds of millions of
people enter shopping-related queries on Google each day. According to
Google, about 60% of those shopping queries are from users browsing a
category or brand – like “Max Mara dress” or “living room decor ideas.”
Through this partnership, consumers entering these searches will be
presented with shoppable, visual results on Google Images, enabling them
to discover new items in an intuitive and exciting way.
On the brand side, Shoppable Ads provide a new way to leverage lifestyle
imagery and connect current and future customers to products that match
their current interests. Brands working with Curalate simply tag their
lifestyle images with products within the Curalate dashboard. The
resulting shoppable images contain visual cues that indicate to
consumers which objects in the image are available to browse. These
shoppable images can then be syndicated to Google and are brought to
life anytime a consumer interacts with the ad on Google Images.
“For the first time, we’re bringing inspirational content to people
seeking product inspiration on Google,” said Apu Gupta, CEO and
co-founder, Curalate. “With this partnership, we’re extending our
ability to drive inspiration to search, in addition to social and
eCommerce sites.”
Unlike traditional photos of products on a neutral background, lifestyle
content typically features products in context – for instance, street
style photos of people wearing a complete outfit in an urban setting.
These lifestyle images help consumers discover products and better
understand how to use them. When bringing these lifestyle images to
eCommerce sites, Curalate has found that, on average, this type of
content increases conversion rates by nearly 140% and keeps people
browsing almost 250% longer. Now, Curalate can help brands bring this
content to search.
“We’ve been piloting shoppable ads on Google Images via our relationship
with Curalate,” said Daniel Pahl, VP Customer Acquisition, TechStyle
Fashion Group. “This solution allows us to take content we already have
and create a compelling shopping experience for consumers on Google,
easily and scalably.”
About Curalate
Curalate is the leading Social Commerce solution, enabling brands and
retailers to use social media to sell more effectively online. With
Curalate, any image or video can be easily turned into a storefront
enabling consumers to discover products they never knew existed.
Curalate’s digital storefronts were visited over 700MM times in 2018 and
drove hundreds of millions of dollars in incremental eCommerce revenues
for the 1,100 brands and retailers who use Curalate. Curalate has 100
employees across its offices in Philadelphia, New York, Seattle, and
London and has raised nearly $35MM in venture funding from NEA,
MentorTech Ventures, and First Round Capital.
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