Press release

Cultural Transformation Crucial to Helping Organizations on a Journey to a Zero-Based Mindset, According to New Book from Accenture

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With sustainable growth increasingly difficult to achieve and
cost-cutting efforts not enough to spur it, organizations need a new
approach to meet their business goals. A new book from Accenture
(NYSE: ACN) highlights how instilling a “zero-based mindset” (ZBx)
can help companies release funds that can drive innovation, growth and competitiveness.

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“The Big Zero” by Accenture Strategy shows how companies can shift resources to fund innovation and  ...

“The Big Zero” by Accenture Strategy shows how companies can shift resources to fund innovation and growth (Photo: Business Wire)

Big Zero: The Transformation of ZBB into a Force for Growth, Innovation
and Competitive Advantage
– co-authored by Kris
Timmermans and Christopher Roark of Accenture
, along with Rodrigo Abdalla – shows how a transformation of
employees’ behaviors toward aligning investments and costs around the
strategic priorities of the organization can help boost competitive
agility by ensuring lasting and sustained growth.

A zero-based mindset is an organization-wide approach centered around
forensic visibility into resources that allows companies to take
non-working money and reinvest it to ignite growth via new products,
capabilities, services and skills. The approach calls for action in four
areas: zero-based spend (ZBS), zero-based organization (ZBO), zero-based
commercial (ZBC) and zero-based supply chain (ZBSC).

“Companies across all industries and markets are under pressure to
innovate and grow. But the cost of nurturing new growth sources is
high,” said Kris
, senior managing director at Accenture Strategy. “Through
this book, we show how a zero-based mindset can help organizations shift
resources to growth strategies and pivot to new business models. It
requires an entire cultural transformation, but the rewards are high
when done right.”

The Big Zero is a must-read for companies that are starting out
or already on a zero-based journey and looking for inspiration on how to
transform culture and engender buy-in and ownership across the
organization – from the executive team down. The book features
compelling stories from global companies across industries including
consumer goods, healthcare, industrial products, retail, and others that
are applying zero-based principles to fuel greater competitive agility
and accelerate growth.

The zero-based mindset principles showcased in the book have been
endorsed by C-Suite of leading companies and academics from top
universities alike. For more information on The Big Zero, please

About Accenture

Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions — underpinned by the world’s largest delivery network —
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With 477,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at

Accenture Strategy combines deep industry expertise, advanced analytics
capabilities and human-led design methodologies that enable clients to
act with speed and confidence. By identifying clear, actionable paths to
accelerate competitive agility, Accenture Strategy helps leaders in the
C-suite envision and execute strategies that drive growth in the face of
digital transformation. For more information, follow @AccentureStrat or

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