Today Fast Company named Bom Kim, CEO of Coupang,
as #23 on its 10th annual list of the Most
Creative People in Business. Coupang is one of the
world’s largest and fastest-growing e-commerce companies, with
operations in Korea, the US and China. Fast Company recognized
Kim for the way Coupang has transformed e-commerce in Korea, building a
last-mile delivery service that provides customers nationwide with the
ability to receive millions of products within hours.
The company’s “dawn” delivery service, in particular, is a new solution
to address the everyday issues of life in Korea. The country is densely
populated and, with urban commuting, shopping can be difficult for
families that spend long hours at work or school. Coupang created a
shopping and fulfillment system that enables consumers to shop on their
mobile devices after they get home in the evening. Orders placed before
midnight appear at the customer’s front door by 7 a.m. the following
morning, allowing busy parents to submit an order before going to bed
and receive food in time for breakfast or school supplies before
children leave for their day.
In addition to rapid delivery and an industry-leading selection of tens
of millions of products, Coupang has deployed artificial intelligence to
help customers easily find items on Coupang’s app. When customers are
ready to complete a purchase, Coupang provides the only one-touch mobile
payment service in Korea that doesn’t require password entry or a
fingerprint. This convenient payment option has also been recognized for
its leading fraud detection system.
Coupang also set a new standard for product packaging. Because Coupang
operates an end-to-end fulfillment system for millions of parcels, the
company has been able to design processes that protect the environment
and reduce waste. More than half of the company’s deliveries arrive at
customers’ doors without using cardboard boxes. Reducing packaging
enhances truck-loading efficiency, cuts carbon emissions and landfill
volume, and eliminates the hassle customers experience in disposing of
“Our goal is to make our customers’ lives so much better that they can’t
imagine living without Coupang,” said Kim. “We’re not trying to deliver
an incremental improvement. We want to revolutionize our customers’
lives. We can never forget that goal. It guides all of our work. Every
day we’re looking for new solutions, new services, and new ways of
making life simpler and more convenient. That drive to help customers is
the inspiration for every innovation we achieve.”
Fast Company editors and writers spend a year researching
candidates for the list, scouting every sector of business: technology,
fashion, cybersecurity, biotech, entertainment, beauty, social good,
food, data, consumer goods, and more. The people selected have
accomplished something truly innovative within the past 12 months that
is having a meaningful effect within their industries.
To see the complete list go to: fastcompany.com/most-creative-people/2019
Introduced in 2009, the Most Creative People list was quickly
established as one of Fast Company‘s most esteemed
franchises. Each year, the magazine’s editors present an all-new list of
100 people chosen according to a proprietary methodology.
Fast Company‘s Most Creative People in Business issue
(Summer 2019) is available online now at fastcompany.com/most-creative-people/2019
and on newsstands beginning June 4. Join the Most Creative People
conversation using #FCMostCreative.
ABOUT FAST COMPANY
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Since 2011, Fast Company has received some of the most
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Society of Magazine Editors (ASME) National Magazine Award for “Magazine
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Company is published by Mansueto Ventures LLC, along with our sister
publication, Inc., and can be found online at fastcompany.com.
Coupang is one of the largest and fastest-growing e-commerce companies
in the world. Its innovative technologies and novel approach to mobile
commerce and customer service have set a new standard for e-commerce in
Korea and beyond. Powered by its proprietary technology infrastructure,
Coupang offers the largest end-to-end fulfillment operation in Korea and
one of the most revolutionary last-mile delivery services in the world.
Founded in 2010, Coupang is a global company with offices in Beijing,
Los Angeles, Seattle, Seoul, Shanghai, and Silicon Valley.