a next-generation video technology company for publishers, announced
today the launch of Elements, the first online video platform
(OVP) to unify editorial and revenue goals through an integrated
With an advanced video player at its core and robust content management
tools, Elements was designed to drive revenue with a video-first ad
server and in-house exchange. In a real-time environment, Connatix’s
proprietary algorithm makes smart decisions through a unified auction to
drive the most revenue for the publisher while delivering a flawless
video experience. This integrated approach offers built-in monetization,
more efficiency and enhanced visibility for publishers.
Unique to other OVPs, Elements operates primarily on a revenue-share
model with no up-front cost commitment or hosting fees. This pricing
model removes the risk publishers often face when it comes to scaling
their video content production.
“Elements redefines the traditional OVP by going beyond the player, and
brings harmony to the publisher’s editorial and revenue goals with a
unified technology stack. This completely removes the risk publishers
have long associated with OVP partnerships, and creates guaranteed
revenue while offering advertisers a brand-safe way to reach premium
audiences,” said David Kashak, CEO of Connatix.
Connatix has completed its beta program with a group of ten publishing
partners, and is working to integrate the technology with premier
publishers across verticals including Literally Media, Inverse, and
Washington Examiner. The end-to-end platform equips publishers with the
tools they need to deliver high performing video experiences and scale
their content strategy.
“Video has been really important to the growth of Inverse. We see it as
a necessary way to connect with our readers, and it’s something we
continually invest in,” said Winton Welsh, CTO of Inverse.com. “Elements
by Connatix has helped us advance that mission, connecting us with our
viewers while boosting our revenue.”
From its inception, Connatix’s mission has been to help publishers
deliver successful content experiences without compromise. In addition
to Elements, its current product suite includes unique video formats
such as Stories and Highlights, which allow publishers to aggregate
articles and videos from their website and create immersive experiences.
The company is also integrating natural language processing into their
product suite following the acquisition of Kamidoo earlier this year.
“As much of the internet’s content moves towards video, Elements is an
innovative technology with a commercial model that is aligned with
publisher revenue models, and will help publishers take their video
strategy to the next level.” Mr. Kashak said. “We look forward to
rolling it out to new and existing clients. Now more than ever, the
industry needs high quality ad-supported publisher content. We believe
our technology can help more publishers connect with their readers and
further their missions.”
Connatix is a next-generation video platform for publishers. We believe
in the power of engaging content and are on a mission to help publishers
deliver successful videos without compromise. With a cutting-edge video
player, optimization engine, and suite of immersive formats, publishers
can easily monetize their content while delivering engaging experiences.
To expand reach, Connatix offers an extensive independent syndication
network for distribution at scale. With first-to-market video
capabilities, Connatix sits at the forefront of content innovation and
is building a new generation of video experiences that are optimized for
publisher success. Connatix works with over 3,000 publishers worldwide
and in 2018, was ranked #2 in the comScore video metrix.
Founded in 2014, the company is headquartered in New York City with
offices in Tel Aviv, Israel and Cluj-Napoca, Romania. For more
information, visit www.connatix.com.