Colorado BioScience Association (CBSA) recognizes two Denver-area firms, Primavera Group and Watermark, for generating new momentum with the launch of CBSA’s bold brand and new website. Primavera Group led strategy and planning to evolve CBSA’s marketing and communications, define key messages based on research, and manage the brand project. Watermark created a compelling visual identity and developed the new website.
Colorado’s life sciences ecosystem includes more than 720 companies and organizations at all stages of commercialization. The new brand highlights the global impact of Colorado’s life sciences ecosystem and emphasizes how CBSA leads the way for innovation.
Jennifer Jones Paton, CBSA President and CEO, says:
“The investment in the new CBSA brand and website is generating immediate results, including increased interest from prospective members and sponsors. We’re proud our new brand identity and website reflects the global impact made by Colorado life sciences companies and organizations and CBSA’s leadership role for our ecosystem.”
The branding centers on CBSA’s work to create co-opportunity for life sciences in Colorado. The word co-opportunity conveys CBSA’s commitment to build a collaborative, pro-innovation environment for life-saving breakthroughs.
Sarah Eder, Primavera Group Owner and Principal, says:
“CBSA wanted to evolve its marketing and communications to drive the narrative on life sciences in Colorado and support members as they compete for capital and talent. We developed the marketing strategy to demonstrate big thinking and bold leadership that sets Colorado’s ecosystem apart and highlight how CBSA makes this dynamic community stronger together.”
Together, CBSA, Primavera Group and Watermark chose bold colors and an interconnected design to emphasize life sciences innovation in Colorado and set CBSA apart.
Cameron Burns, Watermark Partner and Vice President, says:
“We integrated the supportive networks CBSA builds for life sciences into the new branding with connected tines to call attention to the strength that comes from collaboration. Our team proposed vibrant color choices and developed a member-centric website that communicates the breakthroughs coming out of Colorado.”
CBSA introduced the new brand and website earlier this month and celebrated the launch with a Stronger Together theme at its Annual Awards Dinner.
About Colorado BioScience Association
Colorado BioScience Association (CBSA) creates co-opportunity for the Colorado life sciences community. CBSA champions a collaborative life sciences ecosystem and advocates for a supportive business climate. From concept to commercialization, member companies and organizations drive global health innovations, products and services that improve and save lives. The association leads Capital and Growth, Education and Networking, Policy and Advocacy, and Workforce Cultivation to make its members stronger, together. Learn more: cobioscience.com