Press release

Cloudinary Sees Record Growth, Rising Demand for its Digital Asset Management Solution

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Sponsored by Businesswire

Cloudinary,
the end-to-end media management platform for the world’s top brands,
today announced record Q1 growth as a result of several new large-scale
customer wins as rising adoption of the company’s DAM platform
continues. The company also unveiled major new DAM capabilities
continuing its commitment to help brands simplify the otherwise
time-consuming processes inherent in delivering highly visual,
customer-first experiences across every channel and device. Available
today, the new collaboration features streamline asset workflows across
internal and external stakeholders to free up valuable creative and
development resources and empower users to create more dynamic rich
media experiences.

Key Q1 DAM customers include Dennis Publishing, Gymshark,
lastminute.com, Nintendo of Europe and Trivago. The company also
welcomed several strategic DAM partners including e-Spirit
and IO
Integration
to further extend its strong and seamless integration
with leading CMS and experience management platforms.

“Delivering a beautiful and optimized end-user experience is critically
important to us, and images and videos are a big part of the engagement
equation,” said Stefano Castelli, Head of Creative Production for
lastminute.com. “With Cloudinary’s DAM platform we can streamline
processes and workflows across our teams and stakeholders and deliver
highly engaging digital experiences faster than ever before,
consistently and across every channel and device.”

“Today’s multi-channel, multi-screen world creates new opportunities for
marketers to deliver personalized and engaging customer experiences at
every step of the buyer journey,” said Mike Holt, President, IO
Integration. “We’re pleased to be partnering with Cloudinary to help
brands streamline their digital media workflow, from creation to
distribution while ensuring full control over their visual media. A
dynamic solution, fully integrated with the creative process becomes a
company’s key differentiator, allowing brands to bridge time-consuming
workflow and collaboration gaps to focus on executing the successful
campaigns they need to boost engagement and increase sales.”

“We set out to redefine Digital Asset Management and create a platform
from the ground up that would empower modern companies,” said Itai
Lahan, Co-founder and CEO, Cloudinary. “The features announced today
significantly streamline collaboration so companies can focus on
crafting the highly-visual experiences that engage customers on every
platform and device. We’re glad that our DAM solution is enabling new
digital experiences for our customers, and we’re thrilled with the
market’s response to date.”

Cloudinary’s new DAM capabilities include:

  • Collections curation — enables users to gather and store
    assets into virtual folders and set clear access and edit controls for
    internal teams and external agencies, ensuring that each stakeholder
    has immediate access to the assets they need. Users also benefit from
    storage savings as a single asset upload can be used in different
    contexts without the need to make more copies.
  • Enhanced commenting — the ability to comment directly on
    work-in-progress assets within the Media Library offers improved
    collaboration across teams; enables all asset stakeholders to share
    feedback directly, make decisions faster and streamline creative
    workflows.
  • Folder sharing — allows users to set access controls for other
    users, including the ability to set folder and asset permissions,
    allowing users to control what other users can see and are permitted
    to do with those assets.
  • Fine-grained UI access controls and role-based permissions
    UI access controls and permissions enable teams to better manage
    campaigns, by securely sharing assets with the relevant stakeholders
    and ensuring the final version is what gets published across channels.

The company will be demoing the enhanced DAM platform at its third
annual ImageCon conference next week, May 1-2, at the Palace Hotel in
San Francisco. To attend, register here.
To learn more about Cloudinary’s DAM visit https://cloudinary.com/solutions/digital_asset_management.

About Cloudinary

Cloudinary provides a cloud-based media full-stack platform for the
world’s top brands. With offices in the US, UK and Israel, Cloudinary
has quickly become the de facto solution for developers and marketers to
manage images, videos and other rich media assets and deliver an optimal
end user experience. Cloudinary has more than 5,000 customers worldwide,
including AMC, Bleacher Report, Conde Nast, DoorDash, Fairfax Media,
Forbes, Gizmodo, GrubHub, Hinge, Indiegogo, Lululemon Athletica,
Outbrain, Stitch Fix, StubHub, Under Armour and Whole Foods Market. For
more information, visit www.cloudinary.com.