Today, HousingWire announced the winners of the inaugural 2021 Marketing Leaders awards, recognizing the most creative and influential marketing minds of the housing economy.
“2021 was the perfect year to roll out the Marketing Leaders award program,” says Caren Karris, Director of Marketing for HW Media. “The last year has thrown marketers, including myself, its fair share of curve balls and these 50 individuals embody what it takes to think strategically and move quickly to drive success for their brands and businesses.”
The Marketing Leaders are selected by HousingWire’s Selection Committee based on their professional achievements within their organizations, contributions to the overall housing economy, client impact and personal success over the course of their careers. These stand-out professionals are made up of strategic and creative marketing executives who demonstrate leadership by continuously growing, leading, and motivating high-performing marketing teams.
Joe Manning, Chief Marketing and Technology Officer at Berkshire Hathaway HomeServices Drysdale Properties, has been recognized by HousingWire as a 2021 Marketing Leader. Manning looks at challenges as opportunities to grow. Even his current title of Chief Marketing Technology Officer came from the idea of trying to be of as much service as possible. He acts as an extension of his customers, his leaders, and the brand he represents. Manning leads a team of marketers, designers, communicators, and technology support staff, to which he has coined the term “MarTech.” In addition to agent success tools, he has also doubled down on client security and encryption. “When the client is pleased, the agents are too,” explains Manning. The past year has been a rollercoaster, but under his guidance, his team had four times the average pace of product launches and initiatives.
“At the start of the pandemic, our focus on technology was a conscious intention,” explains Gretchen Pearson, President/CEO of Berkshire Hathaway HomeServices Drysdale Properties. “We wanted to keep our agents connected, engaged, and informed during a tough, puzzling time. Eager to support our agents, Joe harnessed the power of the technology tools available and tapped into the capabilities of his team. Integrating our marketing and technology teams created a powerful synergy that brought us together remotely, improved our systems and gave us more robust and efficient means of responding to the need of our agents and clients. This recognition is a massive win and is well deserved. This is a testament to Joe’s leadership skills and the hard work of the marketing and technology departments.”
“To be recognized amongst the top Marketing Leaders in the industry is a great privilege,” says CMTO Joe Manning. “My success in this role has been inspired by the top-down leadership at Berkshire Hathaway HomeServices Drysdale Properties. The guidance that is given to me, by Gretchen Pearson, CEO/President, I try and replicate that and carry it down to my team. In the last year, the ‘MarTech’ team has really shined. My focus has been all about empowerment and ownership.”
Berkshire Hathaway HomeServices Drysdale Properties is backed by one the largest residential brokerage in the country, Berkshire Hathaway HomeServices and HomeServices of America. The overhead brokerage already has an impressive marketing stack, that Manning has added to significantly for Drysdale Properties. Since taking over leadership of the Drysdale Properties marketing and technology teams, Joe has initiated and supervised the launch of several tools and services. And during a time when it would have been easy to slow down and reflect, Manning and his team took the opposite approach, rolling up their sleeves and providing more value than ever before. From a complete overhaul of agent websites to an agent-branded mobile home search app, the new releases kept the agents and brokers engaged year-round. This included the launch of a branded merchandise online store with proceeds benefiting the Drysdale Community Foundation, which powers charity organizations that serve our local communities. It also involved launching virtual one-on-one sessions on all things marketing and tech, ensuring everyone is getting the personalized support they need even remotely.
In addition to being recognized by HousingWire, Manning has also been invited to join interviews and podcasts with top real estate’s relationship engine HomeSpotter and Voices of Success Podcast.
“The housing sector is driven by sales and marketing agility and execution. The successful market-share leaders consistently demonstrate a commitment to marketing strategy, superior communication and a passion for the technology that builds relationships and closes transactions,” says HW Media CEO Clayton Collins. “The Marketing Leaders award recognizes the CMOs and marketing executives who drive outsized business outcomes, transform brands and make everyone around them better.”
“It is an honor to be on the same list with the major players at eXp, Realogy, Homelight, OJO, Realtor.com, Top of Mind, and CMG Financial,” says Manning. “These individuals are true leaders in the housing industry.”
About HousingWire
HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.
About HW Media
HW Media aspires for audiences to “Come for the content, and stay for the community.” By aligning vertical expertise and innovative B2B marketing solutions, HW Media answers the ever-evolving needs of modern professionals, brands and marketers. With a premium suite of advertising solutions, HW Media builds upon this principle, improving reader experience and delivering brand results. Based in Dallas with team members across the country, HW Media was founded in 2016 through the acquisition of HousingWire and is owned by Riomar Capital, an entrepreneurial investment firm.
About Berkshire Hathaway HomeServices Drysdale Properties
Berkshire Hathaway HomeServices Drysdale Properties is Northern California’s and Nevada’s fastest-growing, full service and 100% woman-owned real estate brokerage specializing in residential, luxury, relocation, commercial and property management. It is the No. 16 brokerage in the Berkshire Hathaway HomeServices network; No. 69 for sales volume as ranked by REALTrends; and No. 67 in RISMedia’s Power Broker Top 500 Report. To learn more visit www.bhhsdrysdale.com.
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