Cheetah
Digital, the world’s leading independent, enterprise cross-channel
marketing software company, today announces two new email marketing
products, Cheetah Tokenization and Cheetah Message Archive. With both
enhancements, marketers can better deliver personalized experiences
while protecting consumer data privacy and adhering to ever-evolving
corporate data retention policies.
“Our new email marketing enhancements are the latest in a long list of
our upcoming innovations to help enterprise brands effectively engage
with and build emotional loyalty with their customers,” said Bill
Ingram, chief product officer, Cheetah Digital. “Building lasting
customer relationships requires integrated, personalized cross-channel
engagement and Cheetah Digital is dedicated to providing cutting-edge
technology to help enterprise brands succeed.”
Send Emails Without Storing Personally Identifiable Information
With the digital revolution increasing risks in terms of data security,
companies are rightfully more cautious about customer data leaving their
database. This has changed the way companies think about managing and
sharing their customer data, especially those in industries such as
healthcare and finance that have regulations around personally
identifiable information.
Cheetah Tokenization enables clients to mitigate the risk of customer
data breaches by replacing identifiable keys (e.g., email addresses)
with non-personally identifiable information (PII) based tokens
generated from the client’s own database service prior to an email send.
By tokenizing email addresses, clients are able to use their rich data
for building personalized campaigns, while having complete control over
their data and without disrupting processes or putting customer privacy
at risk. The solution helps clients meet global data privacy and data
security regulations like GDPR and industry regulations specific to
healthcare and finance.
Archive, Store, and Access Copies of Individual Emails
Today’s leading marketers are looking to utilize highly-personalized
email content, often sending different content to each and every
individual customer from the same campaign. This creates a deep history
of hundreds of millions (or billions) of emails sent over time, which
often need to be properly stored and easily accessible to
customer-facing employees across the entire organization. For instance,
customer service representatives working to resolve a customer inquiry
about a brand email they received need to easily recall a specific email
sent to an individual customer. Additionally, businesses in regulated
industries such as financial services, banking, and credit reporting
must maintain messaging archives to comply with regulatory retention and
audit obligations and protect business emails for ediscovery.
Cheetah Message Archive offers brands the ability to store and search
exact copies of emails deployed to individual customers within minutes
of the messages being sent. This enhancement gives clients
recipient-level access to every message sent from Marketing Suite or
CheetahMail, satisfying customer support, legal, and compliance use
cases. With Cheetah Message Archive, clients enjoy the benefits of
instant customer email recall without maintaining their own storage and
search solutions.
Cheetah Tokenization and Cheetah Message Archive are available today and
actively being used by clients. To learn more about Cheetah Digital’s
new products, visit www.cheetahdigital.com.
About Cheetah Digital
Cheetah Digital is the world’s largest independent enterprise
cross-channel marketing technology company. We provide a unique
combination of technology and in-house professional services that
marketers require to manage the breadth of data they possess and to
deliver on the complex channel execution required to create lasting
customer relationships. We are a true partner to the best brands around
the globe, including Williams-Sonoma,
American
Express and Hilton.
Cheetah Digital is a global business with employees in 26 offices across
13 countries. Cheetah Digital is dedicated to marketers.
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