Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that helps make marketing more relevant and measurable, today announced the appointment of Ross McNab as President, North America Advertising.
Effective October 1, McNab joins Cardlytics from MediaMath, an independent programmatic company for marketers, where he tripled the company’s revenue from leading marketers by forging strategic improvements to commercial strategy as their North America Managing Director. In his new role at Cardlytics, McNab will join the executive leadership team and will lead the North America advertising team to drive continued revenue growth for the company.
“Ross is an entrepreneur at heart and has a tremendous background in media and digital strategy,” said COO and Co-Founder, Lynne Laube. “As we continue to evolve our advertising platform, we are extremely pleased to be expanding our leadership team with someone who already understands our business and where we need to take our platform to best serve our clients.”
McNab co-founded Kinected in 2012, a company that was acquired by MediaMath. Prior to its purchase, the company operated ad technologies in Australia, New Zealand, and the wider APAC region. As Co-Founder and Chief Revenue Officer, McNab oversaw sales, client service, finance, and HR. Prior to Kinected, McNab was the Director of Global Business Development at MediaMind, where he incubated a managed-service demand-side platform offered in North America, EMEA, and APAC.
A graduate of Curtin University in Perth, Australia, McNab will be based in Cardlytics’ New York office.
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.