Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced the appointment of Michael Akkerman as the company’s Chief Product and Strategy Officer.
Akkerman will lead Cardlytics’ overall product strategy, including the development of a multi-year high-impact, growth-driving strategic roadmap. He will oversee the delivery of all enhancements and innovations for marketers, financial institutions, and consumers, as well as the ongoing evolution of the Cardlytics platform.
“Michael’s deep understanding of the digital advertising landscape and expertise in driving the next big development in technology and marketing make him the perfect addition to Cardlytics’ executive leadership team,” said COO and Co-Founder, Lynne Laube. “By setting the strategic vision for our platform’s continued growth, we’re excited for Michael to help us realize the enormous potential of purchase intelligence.”
Akkerman joins Cardlytics from Pinterest, where he served as Global Head of Strategic Partnerships and was responsible for designing and building Pinterest’s robust ecosystem of third party technology partners. During his tenure at the company, Akkerman grew the Pinterest Partners program from only a handful of partners in 2015 to over 80 in 2019, and from zero revenue to fifty percent of overall global revenue within 10 months of its launch. Earlier in his career, Akkerman was the Global Vice President of Kenshoo, an enterprise digital marketing software company, where he led the global pre-sales organization and managed teams across the Americas, EMEA, and APAC.
A graduate of the University of New South Wales (UNSW) with a Bachelor of Arts degree in Psychology and Advertising, Akkerman is based in Cardlytics’ New York office.
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.