Press release

Brierley Puts Customers First with a Next-Gen Technology Platform

Sponsored by Businesswire

Brierley, a leading customer loyalty and engagement company, today announced the newest transformation in loyalty. True to its mission of Transforming Loyalty, Brierley has completely updated their Loyalty Management Platform. LoyaltyOnDemand® is still the best loyalty platform in the market and now it’s also the most powerful and easiest to use.

“Brierley is growing rapidly on a global scale as brands seek to form more meaningful relationships with their best customers. Loyalty is evolving in new & interesting ways in different economies worldwide. Our global clients require sophistication & flexibility from us. That’s why Brierley continues to innovate & expand LoyaltyOnDemand capabilities.” – John Pedini, CMO, Brierley

Features and benefits of LoyaltyOnDemand® include:

  • It’s the platform you can’t outgrow. Whether you are looking for an easily configurable loyalty program or a highly customized one, LoyaltyOnDemand® can do it all.
  • Program management has never been easier. A brand-new user interface makes self-service configuration of a loyalty program and promotions quick and easy and the insights and analytics tools are now integrated with the platform to maximize value for the Power Campaign User as well as the Marketer.
  • With businesses seeing astronomical increases in eCommerce and a global audience, businesses are developing global loyalty needs. LoyaltyOnDemand® can help businesses build multiple loyalty programs for multiple brands in any part of the world.

The newest iteration of LoyaltyOnDemand is available now, with a wide range of price points perfect for any business, whether they are looking for a self-service or fully managed loyalty solution. For more information, visit

About Brierley

Brierley is the industry leader—transforming loyalty around the world. Our focus is turning client challenges into successful and profitable loyalty program solutions. Brierley brings together innovative thought leadership, unparalleled expertise, and advanced technologies to help brands win customers’ hearts and minds. In addition to our evolutionary platform LoyaltyOnDemand®, Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital solutions.

Experts you can count on.

Technology you can trust.

Success you can measure.

Brierley is headquartered in Frisco, TX with offices around the globe. For more information on Brierley, visit