Press release

Bluecore Partners with Google Cloud to Create New Efficiency between Retail CMOs and CIOs

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Sponsored by Businesswire

Bluecore,
a retail marketing technology company with more than 400 retail
customers, today announced it has expanded its partnership with Google
Cloud. As retailers continuously struggle to effectively personalize the
consumer shopping experience, convert brick and mortar to online
purchases and drive more brand loyalty, unified data and predictive
personalization has become increasingly critical to success.

Bluecore empowers retail marketers with a solution that can easily
connect their products to consumers based on the unique needs, behaviors
and affinities of each audience segment. Built entirely on Google Cloud
Platform (GCP), Bluecore’s Retail Performance Cloud uses the power of
GCP infrastructure, Artificial Intelligence (AI), and Machine Learning
(ML) capabilities to lift campaign performance and create net new
revenue opportunities for retailers across paid and earned marketing
channels. This approach to unifying data sets, creating operational
efficiencies through retail workflows, and driving impact through
actionable AI/ML models is critical for retailers looking for a more
modern alternative to legacy technologies.

The deeper partnership also provides new benefits to retailers using
Google Cloud Platform to bring data together by giving them the ability
to tap into Bluecore’s capabilities to transform their data into
AI-powered customized experiences and engagement.

“For years, there’s been talk about the convergence of the role of the
CMO and the CIO at retail companies. This partnership will solve for the
need to divert CMOs’ attention away from brand, storytelling and
customer experience by making it easy for them to activate personalized
experiences in support of consumer-facing programs and business
objectives. They also no longer have to depend on legacy systems and
multiple internal departments,” said Fayez Mohamood, CEO and Co-founder
of Bluecore. “The work we’re doing with Google Cloud not only
illustrates the portability and flexibility of our solution, but also
makes it available to a new set of enterprise retailers who have complex
needs and prioritize the ability to scale quickly.”

This announcement comes as Google Cloud announces key strategic retail
partners during its flagship event, Google
Cloud Next ‘19
in San Francisco from April 9-11.

About Bluecore

Bluecore
is a Retail Performance Cloud that is reimagining the way retailers
communicate with shoppers. It introduces retailers to a fundamentally
different solution that replaces manual processes with an intelligent,
AI-driven workflow and the industry’s first fully performance-based
pricing model. Retailers can now manage ESP, triggers and
personalization from a single interface, enabling them to personalize
100% of their campaigns for the first time ever. Bluecore has uncovered
new revenue opportunities and reduced production time for more than 400
retailers including: Staples, Tommy Hilfiger, Perry Ellis, Teleflora and
Best Buy Canada. To learn more visit www.bluecore.com.