Quantzig, a leading analytics advisory firm that delivers customized
analytics solutions, has announced the completion of their new article
on the importance of big
data and analytics in the telecom industry. Telecom operators
are facing difficulties in dealing with the avalanche of data produced
by connected devices, customer behaviors, social media networks, call
data records, government portals, and billing information. But big data
and analytics solutions can transform such challenges into new
opportunities efficiently. Big data and analytics solutions can help
telecom operators to integrate new types of data in larger volumes and
in real-time. Also, it can aid in optimizing service, enhancing customer
satisfaction, boosting revenues, and improving overall business value.
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Big Data and Analytics in the Telecom Industry (Graphic: Business Wire)
By leveraging big data and analytics solutions, telecom operators
can improve accuracy in churn prediction. Get
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Benefits of big data and analytics in the
Improves customer insights
Big data and analytics solutions can help telecom operators to turn
structured and unstructured data into actionable customer insights.
Also, it can enable telecom operators to develop better customer
profiles, establish customer-centric KPIs, and provide more targeted
offers. Now, big data solutions can also help telecom operators to
retain data longer and join different datasets together to gain better
visibility into customer behavior.
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Enhances customer experience
By leveraging big data and analytics solutions, telecom operators can
improve the customer experience at every touch point through
high-performance services, fast feedback, and personalized offerings.
Big data solutions also allow telecom operators to unlock new insights
that help them to offer products or services proactively to their
customers at the right time. Additionally, this also helps in up-selling
and cross-selling their offerings and improving revenues.
for more information to gain in-depth insights into
the benefits of leveraging big data and analytics solutions.
Improves the quality of service
Telecom operators can gain actionable insights into their networks in
order to make them endurable, optimized, and scalable by using big data
solutions. This, in turn has helped them improve service quality in
several scenarios. Also, operators can optimize call routing by
leveraging big data and analytics solutions that can help in analyzing
their network traffic with real-time call drop rate analysis.
Want to know more? Read the complete article here.
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