Press release

Backtracks Releases New Integration with Google Cloud for Podcast Audience and Engagement Data

Sponsored by Businesswire

Backtracks, a technology infrastructure platform for end-to-end podcast management, advertising and data analytics, today announced a new collaboration with Google Cloud and Google Data Studio. This collaboration between Backtracks and Google Cloud will allow users to reach new levels of data visibility and consolidation across multiple data sources, combining the benefits of Google with the power of Backtracks.

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(Graphic: Business Wire)

(Graphic: Business Wire)

Backtracks’ Podcast Analytics and Ads Connector for Google Data Studio allows publishers, advertisers and agencies to build custom reports and dashboards for their podcast analytics and advertising data. This includes the ability to combine their podcast data with additional sources such as data from Google systems and properties, Facebook, LinkedIn and more.

The Backtracks Google Data Studio connector allows companies to save time and resources on building API-driven integrations with the Backtracks API. Backtracks provided default reports are fully customizable, enabling users to drag-and-drop additional data, reorganize, change themes and color schemes and more, essentially allowing for the addition of any data – without the need of a developer.

“Integrating Backtracks’ podcast and audio analytics technology with Google Data Studio – easily the best free online reporting tool – was a necessary next move for Backtracks,” said Jonathan Gill, Co-Founder and CEO of Backtracks. “Allowing our users to combine their data for seamless analysis with one of the most widely used reporting tools, allows for better decision making, in a visual and time-saving way.”

Google Data Studio is a free dashboarding solution that allows anyone to perform advanced data analysis and visualization work that turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports.

With Data Studio, you can easily report on data from a wide variety of sources, without programming.

  • It is easy to share your insights with individuals, teams and the world.
  • Invite others to view and edit your reports, or send them links.
  • To tell your data stories as broadly as possible by embedding your reports in other pages, such as Google Sites, blog posts, marketing articles and annual reports.

About Backtracks

Backtracks is the leading technology infrastructure platform for end-to-end podcast management, advertising and data analytics. Through a product suite of turnkey tools and data analytics solutions, the company provides the technology for publishers, brands and advertisers to gain greater insights for engaging, reaching and understanding their target audiences while delivering a superior listening experience to their listeners. Founded in 2016 by engineers Jonathan Gill and Kevin Wright, Backtracks is on a mission to modernize the podcast medium by providing podcasters and advertisers with the tools to measure, discover and monetize their content and data. The company empowers thousands of podcasts and audio partners, including Wondery, McKinsey & Company, Stratfor, Samsung, Mediahuis, OECD, The Memphis Grizzlies, and NASA.

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