Press release

Avaya and Welch’s Bring Innovative Technology to one of America’s Sweetest Companies

Sponsored by Businesswire

Avaya Holdings Corp. (NYSE: AVYA), a global leader in solutions to
enhance and simplify communications and collaboration, today announced
that Welch’s,
the company famous for its juices, jams and other grape products, has
upgraded its communications infrastructure with Avaya IX Workplace
solutions to bolster customer experience and workforce efficiency.

Avaya IX Workplace is part of the Avaya Intelligent Xperiences – or
Avaya IX – portfolio of solutions for Contact Center, Unified
Communications and Collaboration, and represents the convergence of
business communications to an intelligent platform underpinned by
customer-led innovation. Avaya IX Workplace takes collaboration and
productivity to new levels, with calling, messaging, meetings, mobility
and team collaboration capabilities that provide users with superior
experiences and drive increased efficiency for organizations of all

By upgrading their communications infrastructure to Avaya IX Workplace,
Welch’s has been able to significantly increase the efficiency and
effectiveness of its operations, and provide for superior customer
engagement bolstering this iconic brand with delicious products sold in
50 countries around the world.

“We had been considering modernizing our communications platform to
support our digital transformation initiatives, and after evaluating a
number of alternatives we found that the Avaya IX Workplace solution was
the best fit,” said Chuck Holtz, Welch’s plant systems manager. “Our
users are very enthusiastic to be working with a state-of-the-art system
that is making their work life easier and more productive. And we are
confident that we have a future-proof platform in place.”

Avaya IX Workplace is highly flexible and scalable, which gives
assurances regarding the alignment of technology with future growth. The
solution has proven to be highly reliable and effective, and the
redundancy between locations has proven to be very capable and robust.
Welch’s solution includes Avaya’s advanced desktop IP phones, giving its
knowledge workers a full range of unified communications features and a
user interface that can be personalized.

About Welch’s

Welch’s, the world’s leading seller of Concord and Niagara grape-based
products, is a co-op of more than 800 family farmers located across
America and in Ontario, Canada, with 100% of company profits going back
to the farmers. The Concord grapes used in Welch’s juices and other
grape-based products are packed with nutrients. Welch’s is committed to
research and development that will meet the growing demand for products
that address consumers’ health and nutrition needs. Welch’s products are
sold throughout the United States and in approximately 40 countries
around the globe. Welch’s is an Equal Opportunity

About Avaya

Businesses are built on the experiences they provide, and every day
millions of those experiences are built by Avaya (NYSE: AVYA). For over
one hundred years, we’ve enabled organizations around the globe to win –
by creating intelligent communications experiences for customers and
employees. Avaya builds open, converged and innovative solutions to
enhance and simplify communications and collaboration – in the cloud,
on-premise or a hybrid of both. To grow your business, we’re committed
to innovation, partnership, and a relentless focus on what’s next. We’re
the technology company you trust to help you deliver Experiences that
Matter. Visit us at

Cautionary Note Regarding Forward-Looking Statements

This document contains certain “forward-looking statements.” All
statements other than statements of historical fact are
“forward-looking” statements for purposes of the U.S. federal and state
securities laws. These statements may be identified by the use of
forward looking terminology such as “anticipate,” “believe,” “continue,”
“could,” “estimate,” “expect,” “intend,” “may,” “might,” “our vision,”
“plan,” “potential,” “preliminary,” “predict,” “should,” “will,” or
“would” or the negative thereof or other variations thereof or
comparable terminology and include, but are not limited to, expected
cash savings and statements about growth, exchange listing and improved
operational metrics. The Company has based these forward-looking
statements on its current expectations, assumptions, estimates and
projections. While the Company believes these expectations, assumptions,
estimates and projections are reasonable, such forward-looking
statements are only predictions and involve known and unknown risks and
uncertainties, many of which are beyond its control. The factors are
discussed in the Company’s Registration Statement on Form 10 filed with
the Securities and Exchange Commission, may cause its actual results,
performance or achievements to differ materially from any future
results, performance or achievements expressed or implied by these
forward-looking statements. For a further list and description of such
risks and uncertainties, please refer to the Company’s filings with the
SEC that are available at
The Company cautions you that the list of important factors included in
the Company’s SEC filings may not contain all of the material factors
that are important to you. In addition, considering these risks and
uncertainties, the matters referred to in the forward-looking statements
contained in this report may not in fact occur. The Company undertakes
no obligation to publicly update or revise any forward-looking statement
as a result of new information, future events or otherwise, except as
otherwise required by law.

Source: Avaya Newsroom