AVANT Communications (“AVANT”), a platform for IT decision-making and
the nation’s premier distributor for next generation technology, today
announces the launch of AVANT Analytics. This new market research
initiative will aid Trusted Advisors and their business customers in
understanding industry trends around emerging new technologies in cloud,
colocation, connectivity, SD-WAN, security, UCaaS and more. AVANT will
analyze real-world insights from thousands of annual IT business
purchasing decisions and conduct primary research to deliver regular
reports on the state of disruption in the industry in the form of
studies, papers, blogs, podcasts and briefings.
“AVANT Analytics is a new dimension to AVANT’s IT decision-making
platform,” said Ian Kieninger, CEO, AVANT. “In keeping with our mission
to facilitate digital transformation, this initiative will be an
indispensable resource to Trusted Advisors who need to make critical
recommendations and decisions on behalf of their customers, who must
stay current to effectively navigate today’s technology transitions or
risk being left behind.”
This new initiative will be led by Ken Presti, a veteran industry
analyst previously associated with IDC, his own agency, and other
prominent channel consultancies. Presti specializes in combining
empirical data, his own experience, and the perspectives of industry
leaders in a way that fully illustrates technology trends, business
model evolution, likely outcomes, and strategies for success.
AVANT powers an extensive network of channel professionals, known as
Trusted Advisors, who help today’s CIOs, CISOs and CTOs navigate the
rapid pace of technological change. These experts use AVANT’s
industry-leading tools and partnerships to introduce their customers to
the most applicable enterprise technology applications that will enable
them to achieve their goals.
“Change is the only constant in today’s IT landscape, and that rate of
change is accelerating,” said Drew Lydecker, President and Co-Founder,
AVANT. “Companies we’ve never heard of are challenging the giants in
this industry, leaving enterprise customers no choice but to adapt if
they hope to survive. Trusted Advisors are in a prime position to help
IT leaders navigate the confusion and equip them with insights to make
smarter purchasing decisions. That’s where AVANT Analytics comes in.”
Partners will have a unique opportunity to team up with in-house
analysts and propel their businesses using AVANT’s marketing and
communications expertise. Meanwhile, enterprise customers can look to
these owned resources as a single source of truth on how to fully
leverage technology to the benefit of their companies.
“As the leading platform for IT decision-making, we’re utilizing both
traditional and new kinds of data, including near real time data form
actual IT business decisions as they happen, to provide valuable
insights to our partners and customers. AVANT Analytics places a
laser-focus on the Trusted Advisor movement and fuels it in a way that’s
never been done before,” said Presti. “We’re investing in a degree of
market intelligence that supplements Trusted Advisors’ research and
enables customers to make powerful decisions about disruptors shaping
the market right now.”
About AVANT Communications
AVANT Communications is a platform for IT decision-making and the
nation’s premier distributor for next generation technologies. AVANT
adds unique value with its focus and expertise in channel sales
assistance, sales training, sales guidance, and sales tools to fuel IT
services business growth. From complex cloud designs to global wide-area
network deployments, AVANT sets the industry standard in enabling its
partners and clients to make intelligent decisions about services,
technology and cost-effective communications. For more information,
visit www.goavant.net,
or connect on Twitter
and LinkedIn.
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