Digital Dealer 27, Booth #620 – AutoGravity, a digital platform provider that helps car-buying consumers connect with dealers for a better retail experience, announced today a new subscription-based customer lead service designed to drive incremental sales for dealers.
Consumers are attracted to AutoGravity’s platform for information about inventory research coupled with vehicle financing. This creates a unique consumer perspective and a distinctive readiness to engage in conversation with a referral dealership. Partner stores can now receive CRM notifications for consumers who initiate engagement from one of four possible consumer experiences:
- Full credit applications — integrated with credit aggregators RouteOne and Dealertrack
- Partial credit applications with partner store contact consent
- Inbound sales calls routed to a store’s sales department or BDC
- Vehicle availability & price quote requests
AutoGravity representatives will be at Booth # 620 at the Digital Dealer 27 Conference and Expo Aug. 19-21 to provide product demos and sign up dealers for the monthly subscription service.
“We offer a one-stop subscription service that gives dealers access to customers who have already done their shopping homework and are ready to buy,” said Chuck Schofield, AutoGravity’s vice president of sales and dealer development. “In addition to providing high quality leads, we showcase dealer’s inventory on our trusted digital platform and introduce buyers to their showrooms with our marketing campaigns on Facebook and other channels. Our goal is to align consumer intents and capabilities with the dealers who are best capable of fulfilling those requirements. This alignment is what we call a true ‘showroom ready’ experience for all.”
Consumer and Dealer Survey Findings
Over the past year, AutoGravity studied the major friction points in the auto sales process and applied its learnings in the form of new lead verification technology, data scrubbing and delivery systems that identify consumers who are ready to communicate with dealers. Data gathered from a recent Boston Consulting Group consumer and dealer survey, commissioned by AutoGravity, affirmed consumer demand for a better automotive financial shopping experience. Respondents cited the financial aspects of the car buying process as a leading issue. In fact, 67% prioritized concerns about affordability above finding the perfect car.
The platform allows shoppers to select new or used vehicles from local dealer inventory and quickly receive tailored loan or lease offers from AutoGravity partner banks and financial services companies. The Irvine, California based company has received more than 130,000 credit applications with over $2.5 billion in financing requested. To date, nearly 3 million people have downloaded the AutoGravity iOS and Android app. For more information, please visit: www.AutoGravity.com.