Press release

AskNicely Raises $10M to Power the World’s Best Customer Experiences

Sponsored by Businesswire

the #1 rated customer experience platform, today announced a USD 10
million Series A round and the launch of Conversations, an intelligent
customer feedback framework.

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AskNicely co-founders Aaron Ward (left) and John Ballinger (Photo: Business Wire)

AskNicely co-founders Aaron Ward (left) and John Ballinger (Photo: Business Wire)

The investment round was led by Nexus
Venture Partners
, with participation from existing investors
Blackbird Ventures and K1W1. Abhishek Sharma of Nexus Venture Partners
will join the AskNicely board. With this new investment, AskNicely will
continue to build out the platform that helps businesses stay on top of
customer feedback, motivate staff to deliver better customer experiences
and drive customer advocacy.

“This funding reflects the accelerating shift in the way modern
businesses approach customer experience. More leaders are recognizing
the urgent need to ensure the experience for every customer hits the
mark so that they’ll become advocates for the brand and, ultimately,
accelerate growth,” said Aaron Ward, co-founder & CEO of AskNicely.
“It’s no longer enough to do an annual customer survey and get
strokey-beardy about it in the boardroom. This movement is about helping
businesses ignite a customer obsessed culture across their entire
workforce, all powered by real-time customer feedback.”

“No one blinks an eye at investing in technology to drive marketing and
sales, yet many companies are flying blind when it comes to managing the
customer experience. It won’t be long before we look back and shake our
heads at how we used to operate businesses without customer experience
software,” added Aaron.

The announcement follows the recent USD 8 billion acquisition of
Qualtrics by SAP which underlined the value of customer experience in
the marketing technology stack. “We’ve been huge believers in customer
experience as a major priority for companies globally, yet it’s
surprising that most have no scalable way to systematically measure,
analyze, and operationalize it,” said Abhishek Sharma of Nexus Venture
Partners. “We were blown away by the ease of use and simplicity of
AskNicely. Rated as the #1 Enterprise Feedback Management platform on
the G2
, AskNicely has a highly ambitious product vision and is
perfectly placed to help businesses win with superior customer

The latest product advancement, Conversations, captures feedback with a
familiar chat format where questions vary dynamically based on
intelligence about the customer’s situation and sentiment. “Traditional
surveys feel more like an interrogation when they should be
conversations,” says Ward. “With AskNicely Conversations, businesses now
get more actionable feedback from more customers by avoiding asking lots
of unnecessary questions and make sharing feedback feel like answering a
text message – it just takes seconds.” It supports all popular customer
experience metrics including Net Promoter Score (NPS), Customer
Satisfaction (CSAT) and Customer Effort Score (CES) and integrates with
over 40 different platforms including Salesforce, Microsoft Dynamics,
Salesforce Marketing Cloud, Intercom, Zendesk and Hubspot.

AskNicely now has over 50 employees across offices in Auckland, New
Zealand where it was originally founded and Portland, Oregon where the
business is now headquartered. “Portland is the perfect base to build an
iconic customer experience platform. This city ‘gets’ customer
experience more than any other city in the world which enables us to
build a truly authentic, customer obsessed culture,” Aaron explains.

About AskNicely

AskNicely is a customer experience platform that helps over 1,000
businesses globally to deliver great experiences using real-time
customer feedback (based on the Net Promoter Score framework). Rated the
#1 Enterprise Feedback Management platform by G2Crowd, AskNicely helps
front-line staff deliver the right experience for every customer,
everyday. Founded in 2014, AskNicely has offices in Portland, Oregon and
Auckland, New Zealand. To learn more, visit

About Nexus Venture Partners

Nexus Venture Partners is a leading early stage venture capital firm
that operates as a single team between the US and India. With decades of
experience in building and funding globally leading companies, Nexus
manages over USD 1.5 billion across funds. The Nexus family includes, Druva, Postman, Headspin, Helpshift, Infoworks,,
Minio, Aryaka, Kaltura, Pubmatic, Mezi, Gluster, Biz2Credit, Rancher,
Clover, Delhivery, Snapdeal, Shopclues, and OLX. To learn more, please