During ASAE’s 2019 Marketing, Membership, & Communications Conference
(MMCC), June 6-7, 1,008 attendees and industry partners came from 45
states to take part in 40 learning labs, three preconference workshops,
two keynote sessions, and a sold-out exhibit hall at the Walter E.
Washington Convention Center.
Participants were challenged to find the answers they have been looking
for from boosting engagement to lead gen ideas, marketing automation,
AI, and more. The learning labs covered multiple levels of experience in
the following three disciplines: Membership Engagement & Recruitment,
Marketing & Technology, and Communication & Outreach.
“We are thrilled to share that this year’s event had the highest
attendance since 2016. It is a testament to the quality of our education
sessions and the important role that marketing, membership, and
communications play in a successful organization,” said ASAE President
and CEO John H. Graham, IV, FASAE, CAE.
Kicking off MMCC as the opening keynote was Johnny Earle, the Apparel
Designer and Founder of Johnny Cupcakes. He shared stories about how he
created such a loyal brand following, fans of his limited-edition shirts
have gone so far as to permanently tattoo the brand’s logo on
themselves. Earle outlined how associations could then adapt and create
similar methods for building brand loyalty among members through social
media and experiential branding.
On June 7, ASAE announced the Gold Circle Award for Overall Excellence
winner is the Organization of American Historians for Historians and the
Media: A Database for Informed Public Opinion. Here’s a full
list of all the 2019 Gold Circle Awards winners, which is sponsored
by High Roads Solution.
Jennifer Golbeck, PhD, Director of the Social Intelligence Lab at
University of Maryland, College Park, gave attendees a look behind the
curtain at how the data collected by the algorithms of social media
giants such as Facebook, major retailers like Target and Amazon and many
others can be leveraged to capture information on consumers. She also
outlined a set of questions organizations should ask themselves as they
analyze their own big social data during the closing keynote.
For more information about the MMCC conference, please visit www.asaecenter.org/MMCC.
ASAE thanks the following Alliance Partners for their continued support
of the association community:
Strategic Partners
Atlanta CVB
Canada Business Events
Choose
Chicago
Experience Columbus
Community Brands
Greater Fort
Lauderdale CVB
Naylor Association Solutions
Discover Puerto
Rico
Corporate Partners
Visit Austin
Visit Baltimore
Caesars
Entertainment
Destination Cleveland
Visit Dallas
DelCor
Technology Solutions
Fonteva
GEICO
Louisville Tourism
Visit
Omaha
Travel Portland
Visit Salt Lake
Visit San Jose
Event Partners
IMIS by Advanced Solutions International
The
Broadmoor
CliftonLarsonAllen
Experient
Higher Logic
Manifest
MemberClicks
OpenWater
Discover
the Palm Beaches
SunTrust Bank
About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 44,000 association
executives and industry partners representing 7,400 organizations. Its
members lead, manage, and work in or partner with organizations in more
than a dozen association management disciplines, from executive
management to finance to technology. Together, they create a vibrant
community that makes the world smarter, safer, and better every day.
With support of the ASAE Foundation, a separate nonprofit entity, ASAE
is the premier source of learning, knowledge, and future-oriented
research for the association and nonprofit profession and provides
resources, education, ideas, and advocacy to enhance the power and
performance of the association and nonprofit community. Visit ASAE at asaecenter.org.
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