AppsFlyer, the global attribution leader, released a study today showing how Fetch Rewards, the number-one mobile grocery rewards platform, turned to AppsFlyer’s Protect360 product to adopt a diversified campaign strategy and mitigate against fraud without sacrificing quality.
“Diversifying gave us more exposure to a high volume of installs, but at that scale it became difficult to tell what was a true install, and what was actually going to impact the business,” said Krishnan Menon, Vice President of Growth Marketing, Fetch Rewards. “Through the use of AppsFlyer Protect360, we can proactively ensure everyone is referencing the same information, allowing us to run campaigns at scale without fear of fraud.”
Shopping apps are at higher risk for fraud, with a 56% fraud rate as compared to 22% for all other app types. Through Protect360’s real-time and post-attribution fraud detection, Fetch Rewards only paid for legitimate installs and Protect360’s custom Click-to-Install Times (CTIT) setup meant that the fraud-detection rules could be configured to reflect their app’s unique exact time-to-download and install requirements, providing protection against even the most sophisticated fraudulent bot behavior.
“Brands need to be able to scale without the fear of paying for fraudulent installs,” said Vrushali Khatav, Vice President Client Services, AppsFlyer. “Through AppsFlyer, companies are able to employ growth strategies that deliver robust results and utilize access to comprehensive data and insights so they can mitigate against ad fraud in a productive and efficient way.”
To read the full case study, please visit https://www.appsflyer.com/customers/fetch-rewards-fraud-savings-protect360/.
AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.
About Fetch Rewards
Headquartered in Madison, Wis. with offices in Chicago, New York City and San Francisco, Fetch Rewards is the fastest-growing consumer loyalty app in its category. With nearly 9.5 million downloads since launching in 2017 and more than 3.2 million active users, Fetch Rewards has processed more than 380 million receipts to date and has delivered nearly $61 million in savings to its shoppers.
By working directly with hundreds of popular brands, Fetch Rewards gives shoppers access to savings on thousands of products, whenever and wherever they are purchased. A top-ranked app in the App Store and Google Play Store, Fetch Rewards has more than 400,000 five-star reviews from happy shoppers. Download the app and visit https://www.fetchrewards.com for more information.