Press release

Applications Open for Efma and Accenture’s Customer Insight & Growth Banking Innovation Awards

Sponsored by Businesswire

Efma and Accenture (NYSE:ACN) today launched the seventh Customer
Insight & Growth Banking Innovation Awards, formerly known as
Distribution & Marketing Innovation Awards.

Retail banks worldwide are invited to submit their innovative projects
showcasing new and original digital strategies in customer experience.

The categories for the 2019 awards include:

  • Phygital Distribution & Experience
  • Digital Marketing & Communication
  • Offering Innovation
  • Analytics & Artificial Intelligence
  • Workforce Experience
  • Social, Sustainable & Responsible Banking
  • Neobanks & Specialized Players
  • Global Innovator

Each entry will be assessed using three criteria: its originality; its
strategic capacity to generate long-term competitive edge and return on
investment; and its adaptability for use in other markets and countries.

“Since its launch in 2013, this program has been a catalyst for
innovation in the retail banking sector and has encouraged banks to
build better, more disruptive strategies,” said Vincent Bastid, CEO of
Efma. “We are honored to be part of an initiative that is so
transformative in the industry.”

Winners will be selected through a combination of votes by a panel of
judges comprising senior banking leaders from around the world and by
Efma members and non-members from financial institutions voting online.

Piercarlo Gera, a senior managing director in Accenture Financial
Services who leads Customer Insight & Growth, said: “The banking
industry is being disrupted and competition from fintech is drawing a
new landscape for the future. Changing customer behaviors and
technologies are setting new standards on what can be achieved. Retail
banks are evolving their business models with digital strategies to
compete and win over the customer. We encourage financial institutions
from across the globe to submit their innovations and be recognized for
the unique customer experiences they are delivering and for
repositioning their businesses in new and exciting ways.”

Along with this year’s rebranding, the new program brings a brand new
platform to the table, including a reshaped user interface and a faster,
more responsive and improved user experience.

Banks can submit entries until 6 September at:

About Efma

A global non-profit organization, established in 1971 by banks and
insurance companies, Efma facilitates networking between
decision-makers. It provides quality insights to help banks and
insurance companies make the right decisions to foster innovation and
drive their transformation. Over 3,300 brands in 130 countries are Efma
members. Headquarters in Paris. Offices in London, Brussels,
Barcelona, Stockholm, Bratislava, Dubai, Milan, Montreal, Istanbul,
Beijing, Tokyo and Singapore. Learn more:

About Accenture

Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions — underpinned by the world’s largest delivery network —
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With 477,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at