Press release

Aparavi Enhances Channel Program to Be Even More Partner-Friendly

Sponsored by Businesswire

a Gartner Cool Vendor in the multi-cloud data management space, today
announced that it has enhanced its critically acclaimed Aparavi
Advantage™ Partner Program by adding more flexibility in selling
options, generous margins for annual capacity commitments, and improved
training and support.

The Aparavi Advantage Partner Program provides resellers and service
providers with the ability to capitalize on the continued growth in
cloud storage, the need for multi-cloud management, and a recurring
revenue mode with multi-tier and multi-tenant capabilities designed to
help deliver the right solution to large enterprises and/or multiple
customers on a single instance.

In addition to directly reselling Aparavi’s capabilities to customers,
partners can now choose to participate in the “Referral Forever”
program, which pays a “lifetime” margin monthly on the revenue generated
from the first customer payment throughout their entire recurring
subscription as long as the customer remains in good standing with
Aparavi. Most other referral programs restrict the term length for these
types of payments.

Aparavi’s enhanced partner program also now offers a “Starter Pack” with
annual commitments. Partners who sign with Aparavi at an annual capacity
tier level – starting as low as 10TB a year – will enjoy generous
margins above per-instance sales opportunities. Additional program
enhancements include customized training and onboarding; unlimited
access to Aparavi’s Customer Success team; and optional 24×7 support.

“A lot of vendors like to claim that they are our ‘partners’ but then
set sales parameters that may not necessarily be the best way of selling
for our organization,” said Jonathan Schwam, CEO, Core82.
“Aparavi really does work with us to ensure that the entire process
meets our needs and the needs of our customers. With the new flexible
options and enhanced program features, in addition to a superior data
management product, we feel confident that we’re in the best position
possible to cover our customers’ needs now and into the future.”

Aparavi Active Archive is being embraced by organizations grappling with
the huge volume of unstructured data retained for purposes such as
compliance, historical reference, and business reporting/analytics.
Aparavi’s intelligent multi-cloud data management provides the ability
to actively manage data for long-term policy-based retention, open
access, and re-use, while providing an easy path to multi-cloud adoption.

“As a channel-centric company, the success of our resale partners is key
to our own success,” said Jon Calmes, vice president of business
development at Aparavi. “As we continue to make enhancements to our
product offerings, it’s equally important for us to ensure that we are
offering partners a true advantage to offering the Aparavi Active
Archive to help satisfy their customers’ growing volume of unstructured
data. We believe this latest iteration of the Aparavi Advantage Partner
Program offers a superior value unfound in the marketplace today.”

With no program fees, infrastructure costs or revenue requirements, the
Aparavi Advantage Partner Program provides generous margins along with
billing based on partners’ customers’ aggregate usage for the best cost
savings. Aparavi bills service providers for aggregated usage with
service providers billing their customers. Partners are not required to
meet monthly or annual minimum revenue requirements. Additional
information about the Aparavi Advantage Partner Program is available at

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About Aparavi

Aparavi’s Active Archive SaaS solution delivers intelligent multi-cloud
data management to organizations grappling with large volumes of
unstructured data. Go ahead, keep your data – just do it better. For
more information visit