Press release

American Furniture Warehouse Selects flexEngage to Enhance Brand Engagement

Sponsored by Businesswire

flexEngage, the leading innovator of personalized transactional communications for retailers, has announced that top furniture retailer American Furniture Warehouse has chosen them to provide dynamic digital receipts for in-store shoppers across all its retail stores. American Furniture Warehouse customers are driven by quality furnishings at a reasonable price and often shop at both physical and online stores. Opting for mobile-friendly digital receipts at checkout not only provides a more personalized post-sale experience but ensures in-store shoppers remain aware of new, relevant products and offers being featured online.

“FlexEngage really stepped up our game in communicating purchase information with our customers. Simply emailing receipts wasn’t enough,” says Tony Mitchell, Director of Omni-Channel at American Furniture Warehouse. “We wanted to engage our customers with rich content and provide helpful service links in a format consistent with our branding guide. The flexEngage team was great to work with and implementation was virtually seamless.”

“American Furniture Warehouse is the latest innovative retailer to implement flexEngage’s personalized digital receipts within their Point of Sale systems,” Tomas Diaz, CEO of flexEngage, commented. “Our POS marketing solution is an ideal way for retailers to connect with their customers at the moment after purchase. We are looking forward to growing our partnership while supporting AFW’s growth of brand enrichment.”


American Furniture Warehouse, which is headquartered in Englewood, Colorado, is one of the top retail furniture companies in the U.S. with sales topping $700 million in 2018, 14 locations, and nearly 3,000 employees throughout Colorado, Arizona, and Texas. American Furniture Warehouse makes a priority of working efficiently and keeping costs low, so that those savings can be passed on to the more than one million customers the company serves each year.


With open, click, and conversion rates for transactional emails far surpassing all other forms of retailer outreach, flexEngage helps brands like Under Armour, GNC, Aldo, and Oakley transform standard post-purchase touchpoints into dynamic engagement channels that drive loyalty and revenue. Browse customer stories and learn more about their innovative receipt marketing solution at