a pioneer and leader in Customer Revenue Optimization (CRO), today
announced they have been cited as a pioneer in a new industry category
of enterprise selling, Customer Revenue Optimization (CRO), by Aragon
Aragon Research describes Customer Revenue Optimization as a new
category that automates the selling process into a set of definable
actions that sales reps and sales managers need to take to win deals,
grow accounts, and maximize revenue for new business as well as upsell,
cross sell, and manage renewals in an account. CRO is a new guided
selling approach designed to help sales people and the extended revenue
team take a strategic approach on targeted account planning so they no
longer miss a critical part of a deal. According to Aragon Research, the
market for CRO solutions will be US $3.12 billion by 2024, growing at an
aggressive 39 percent CAGR.
“As the leader in Customer Revenue Optimization, we’re seeing companies
make big investments because they understand the critical need for
strategy, methodology and technology in complex B2B sales,” said Anthony
Reynolds, CEO of Altify. “Revenue teams that believe in the science of
selling are looking beyond the core CRM platform to guide their complex
selling, unlock customer value, and find new revenue opportunities with
Today, as major technology companies race to create a fully digital and
intelligent workplace, there’s still a major missing piece when it comes
to the sales process. Sales teams need a more consistent, reliable
approach to achieve predictable revenue, and CRO is the answer. Customer
Revenue Optimization guides the activities of the entire revenue team.
According to the report, when sales teams implement CRO into the selling
process, they can expect consistent revenue growth with account plans
and opportunity plans that guide sellers and the extended revenue team.
The report also states that the consistent application and automation of
methodology can ensure much higher close rates, higher revenue and
overall higher growth rates.
“Customer Revenue Optimization represents the next step in augmenting
and automating the selling process—something we’ve seen a clear industry
need for in recent years as the digital transformation of sales has
continued to evolve,” said Jim Lundy, founder and CEO at Aragon
Research. ”Our research points to the fact that CRO is a must-have for
any complex sales organization to stay competitive by enabling a guided
selling environment to deliver predictable revenue growth.”
For additional details on the new category and a copy of the research
report “Customer Revenue Optimization (CRO): Automate Sales or Get Left
Behind” please go to www.altify.com/aragon-report/.
Altify is the Customer Revenue Optimization
company, helping businesses generate value and grow revenue. Providing
best practices, methodology and technology, Altify helps revenue teams
visualize customers and their desired outcomes, unlocking revenue growth
and building sales excellence.
Built natively on the Salesforce platform, Altify’s CRO application
helps thousands of salespeople, sales leaders and executives achieve
sustained customer revenue optimization and sales success. Altify
customers include: Autodesk, Bell Canada, BT, Comcast, GE, Workday, HP
Enterprise, Johnson Controls, United Healthcare, Optum, Salesforce, and
Western Union Business Services. Find out more at www.altify.com.
Aragon Research Disclaimer: Aragon Research does not endorse vendors, or
their products or services that are referenced in its research
publications, and does not advise users to select those vendors that are
rated the highest. Aragon Research publications consist of the opinions
of Aragon Research and Advisory Services organization and should not be
construed as statements of fact. Aragon Research provides its research
publications and the information contained in them “AS IS,” without
warranty of any kind.