Press release

All-Star NAB Show Keynote Session Takes Live Sports to New Heights in the Cloud

Sponsored by Businesswire

will feature an exclusive keynote discussion focused on how
cloud technology is redefining sports broadcasting and driving audience
engagement. The session, produced by Amazon Web Services, Inc. (AWS), an company, will explore how sports leagues, broadcasters, and
over-the-top (OTT) service providers use cloud-based media workflows and
advanced artificial intelligence services to deliver new experiences for
sports fans. The Main Stage session titled, “Beyond
the Field: How Sports Pioneers are Powering the 360 Audience Experience
in the Cloud
,” will take place on Monday, April 8 at 2:30 p.m.

Whether at home or in the stadium, sports fans today expect deeper
insights and more engaging content before, during, and after the game on
an increasingly wide variety of mobile devices, apps, and social media. analytics expert Cynthia Frelund will lead the discussion as
high-profile sports leaders share their insights on how next generation
media workflows create enhanced, customized experiences for sports fans.
Panelists include Stephanie Lone, senior vice president of Engineering
with CBS Sports Digital; Rafael Soltanovich, vice president of Software
Development at Hulu; Scott Sonnenberg, chief global partnerships officer
for the LA Clippers; Chris Witmayer, director of Broadcast, Production,
and New Media Technology at NASCAR; and Mark Kramer, vice president,
Engineering and Technology for Pac-12 Networks.

“Sports fans’ appetite for the latest sports action, updates, and
information is insatiable,” said NAB Chief Technology Officer Sam
Matheny. “This session will speak directly to how the cloud and tools
like artificial intelligence help sports leaders give fans new
experiences today, and provide a glimpse at what the future holds.”

The show will be encoded and delivered by AWS. AWS will deliver a live
stream of the event via an AWS media workflow that includes Amazon EC2,
Amazon Elastic Load Balancing, AWS Elemental Media Services, Amazon
Route 53, and Amazon CloudFront for public access at
A video-on-demand (VOD) asset will be available after the event at

FREE NAB Show press registration is available here.

About NAB Show

NAB Show, held April 6 – 11, 2019, in Las Vegas, NV, USA, is the world’s
largest and most comprehensive convention encompassing the convergence
of media, entertainment and technology. With nearly 100,000 attendees
from 165 countries and 1,600+ exhibitors, NAB Show is the ultimate
marketplace for solutions that transcend traditional broadcasting and
fuel the digital storytelling economy. From creation to consumption,
across multiple platforms and countless nationalities, NAB Show is where
global visionaries convene to bring content to life in new and exciting
ways. For complete details, visit

About NAB

The National Association of Broadcasters is the premier advocacy
association for America’s broadcasters. NAB advances radio and
television interests in legislative, regulatory and public affairs.
Through advocacy, education and innovation, NAB enables broadcasters to
best serve their communities, strengthen their businesses and seize new
opportunities in the digital age. Learn more at