Alipay, the world’s leading payment and lifestyle platform, today
revealed the trophy that will be awarded to the most prolific marksmen
at the upcoming Nations League Finals, the first final tournament under
an eight-year global partnership with UEFA.
This press release features multimedia. View the full release here:
The Alipay Top Scorer Trophy (Photo: Business Wire)
Top Scorer Awards, comprising Gold, Silver and Bronze trophies, will
be presented to the leading goalscorers on June 9th in Porto,
Portugal, where the tournament’s breathtaking finale will be held.
The design of the trophy draws inspiration from the first character in
Alipay’s Chinese name, 支 (pronounced as zhi), which means
support, as well as payment. The character reflects Alipay’s roots that
trace back to 2004, when the company was founded as an escrow service to
tackle the lack of trust between online buyers and sellers, facilitating
online and offline commerce.
When written in the elegant ‘small seal’ script that fostered the
sharing of culture and literature across central China’s warring states
that were united by the Qin Dynasty more than 2,000 years ago, the
character also resembles the posture of a striker poised to shoot.
The intertwined strokes incorporate football, traditional Chinese
culture and digital technology and, by capturing the fleeting moment of
a barefooted striker in action, the trophy evokes the original beauty
and power of football – a game that anyone can play, with just passion
and a ball.
“The trophy’s unique and dynamic design is a fitting complement to the
exciting atmosphere and football that we expect for the culmination of
the inaugural Nations League Finals 2019,” said Guy-Laurent Epstein,
UEFA’s Director of Marketing. “Fans from across the globe will have the
chance to see some of the best European players in action and we are
delighted that Alipay will be looking to reward those who show the
greatest proficiency in front of goal.”
In November 2018, Alipay became UEFA’s Official Global Payment Partner,
Official Global Digital Wallet and Official Global FinTech Partner, for
men’s national team events, including UEFA EURO 2020, UEFA EURO 2024,
the European Qualifiers and the UEFA Nations League Finals. Alipay is
operated by Ant Financial Services Group, an affiliate company of
Alibaba Group Holding.
“We feel extremely honoured to present this trophy to recognise European
football’s top scorers. The trophy embodies a number of future
innovations and collaborations between UEFA and Alipay, between football
and technology,” said Sabrina Peng, Chief Marketing Officer of Ant
Portugal, England, Switzerland and the Netherlands will contest the
inaugural Finals in Porto and Guimaraes, Portugal between June 5 and
Check out this animation
for further information on the design concept of the trophy.
Operated by Ant Financial Services Group, Alipay is the world’s leading
payment and lifestyle platform. Launched in 2004, Alipay currently
serves over 1 billion users with its local e-wallets partners. Over the
years, Alipay has evolved from a digital wallet to a lifestyle enabler.
Users can hail a taxi, book a hotel, buy movie tickets, pay utility
bills, make appointments with doctors, or purchase wealth management
products directly from within the app. In addition to online payments,
Alipay is expanding to in-store offline payments both inside and outside
of China. Alipay’s in-store payment service covers over 50 countries and
regions across the world, and tax reimbursement via Alipay is supported
in 35 countries and regions. Alipay works with over 250 overseas
financial institutions and payment solution providers to enable
cross-border payments for Chinese travelling overseas and overseas
customers who purchase products from Chinese e-commerce sites. Alipay
currently supports 27 currencies.