Afterpay, an innovative digital platform that offers interest-free
installment plans for in-store and online purchases, announced today
that it has partnered with Levi’s, Ray-Ban, O’Neill and Tarte Cosmetics,
among many other brands and retailers in the US. Since launching in the
country just over a year ago, Afterpay has already reached 1.5 million
US customers, who can now use the service when shopping at more than
3,300 retailers. The company’s strong US growth continues with over
1,000 further merchants in the process of integrating the Afterpay
platform to offer their customers a better shopping experience.
“We are thrilled to be expanding Afterpay to hundreds of thousands more
shoppers in the US each month,” said Nick Molnar, CEO and Co-Founder of
Afterpay. “As more millennials and Gen Zers shop for brands ranging from
American icons like Levi’s, Ray-Ban, Jeffree Star Cosmetics and O’Neill
to younger, category-shaking brands like Tarte Cosmetics, they are
showing how important it is to them to be able to manage their budgets
responsibly and never be caught off guard by surprise interest payments
or fees.”
Just one year after launching in the US, Afterpay is rapidly expanding
its footprint in the country. Since March, the company has increased its
US customer reach by 500,000, bringing the total number of US shoppers
who have used Afterpay to 1.5 million. Anthropologie, Bandier, DSW,
Forever 21, GOAT, Morphe, Rebecca Minkoff, Reformation, REVOLVE,
Skechers, Steve Madden, Sunglass Hut, True Religion and Urban Outfitters
are among the thousands of brands beloved by millennials that have
partnered with Afterpay in the US in the past year.
Afterpay enables shoppers to receive products immediately and pay for
them in four installments, with no traditional loan, upfront fees or
interest. Founded in Australia in 2015, the company was named one of
Australia’s fastest-growing fintech companies by IDC. In May, Afterpay
received the “Retail Technology Game-Changer” award at World Retail
Congress 2019. The annual award recognizes a young technology company
that has invented a new solution to drive efficiency and innovation in
retail and ultimately create a better experience for customers and
employees.
Afterpay now works with more than 30,000 retail partners across the
globe and is adding new brands and retailers to its platform each month.
The company is now expanding its scope with its current partners to
develop influencer programs. Afterpay recently celebrated International
Women’s Day through an exclusive collaboration with Forever 21. In
mid-March, the company’s retail partners in the US and Australia
celebrated “Afterpay Day” by providing exclusive promotions and offers
to customers.
About Afterpay
Afterpay is a technology-driven payments company based in Australia that
facilitates commerce between retail merchants and their end customers by
offering a “buy now, pay later” service that does not require customers
to enter into a traditional loan or pay any upfront fees or interest.
Afterpay has developed an end-to-end digital platform and transaction
integrity engine that performs real-time fraud and repayment capability
assessments. Afterpay is currently integrated with many leading
retailers in Australia, New Zealand and the US. For more information,
visit www.afterpay.com.
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