Press release

Adobe, Microsoft and SAP Announce New Open Data Initiative Details

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Today at Adobe Summit, the industry’s leading customer experience
conference, Adobe (Nasdaq:ADBE) CEO Shantanu Narayen and Microsoft
(Nasdaq “MSFT” @microsoft) CEO Satya Nadella revealed additional details
about the Open Data Initiative (ODI). As originally announced last
September, Adobe, Microsoft and SAP (NYSE:SAP) have embarked on a new
approach to business data that will help companies transform their
customer experiences through real-time insights delivered from the cloud.

The three partners outlined a common approach and set of resources for
customers in an initial announcement last September, with the ambition
of helping customers create new connections across previously siloed
data, more seamlessly garner intelligence, and ultimately better serve
brands with an improved view of their customer interactions.

From the beginning, the ODI has been focused on enhancing
interoperability between the applications and platforms of the three
partners through a common data model with data stored in a
customer-chosen data lake. This unified data lake is intended to allow
customers their choice of development tools and applications to build
and deploy services.

To improve that process, the three companies plan to deliver in the
coming months a new approach for publishing, enriching and ingesting
initial data feeds from Adobe Experience Platform, activated through
Adobe Experience Cloud, Microsoft Dynamics 365 and Office 365 and SAP
C/4HANA, into a customer’s data lake. This will enable a new level of AI
and machine learning enrichment to garner new insights and better serve
customers.

Unilever, a mutual customer and one of the early global brands to
express support and excitement about the ODI, today announced their
intention to simplify a previously complex business outcome based on
these data connections.

At Adobe Summit, Unilever is demonstrating how they plan to bring
together disparate customer, product and resource data and use AI-driven
insights to help reduce their plastic packaging and encourage consumer
recycling. By eliminating the silos of data, Unilever will be able to
tie inventory and plastics data into Adobe data to enhance customer
experiences and encourage participation.

To accelerate development of the initiative, Adobe, Microsoft and SAP
also announced today plans to convene a Partner Advisory Council
consisting of over a dozen companies including Accenture, Amadeus,
Capgemini, Change Healthcare, Cognizant, EY, Finastra,
Genesys, Hootsuite, InMobi, Sprinklr and WPP. These organizations span
myriad industries and customer segments and believe there is significant
opportunity in the ODI for them to drive net new value to their
customers.

“Our customers are all trying to integrate behavioural, CRM, ERP and
other internal data sets to have a comprehensive understanding of each
consumer, and they’re struggling with the challenges of integrating this
data,” said Stephan Pretorius, CTO of WPP. “We’re excited about the
initiative Adobe, Microsoft and SAP have taken in this area, and we see
a lot of opportunity to contribute to the development of the ODI.”

About Adobe

Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for
the era of an intelligent cloud and an intelligent edge. Its mission is
to empower every person and every organization on the planet to achieve
more.

Note to editors: For more information, news and perspectives from
Microsoft, please visit the Microsoft News Center at http://news.microsoft.com.
Web links, telephone numbers and titles were correct at time of
publication but may have changed. For additional assistance, journalists
and analysts may contact Microsoft’s Rapid Response Team or other
appropriate contacts listed at http://news.microsoft.com/microsoft-public-relations-contacts.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP)
helps companies of all sizes and industries run better. From back office
to boardroom, warehouse to storefront, desktop to mobile device – SAP
empowers people and organizations to work together more efficiently and
use business insight more effectively to stay ahead of the competition.
SAP applications and services enable more than 404,000 business and
public sector customers to operate profitably, adapt continuously, and
grow sustainably. For more information, visit www.sap.com.

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