Press release

Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants

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Today, Adobe (Nasdaq:ADBE) announced Magento Commerce branded stores for
Amazon sellers, a new offering available through Magento, part of Adobe
Experience Cloud, that runs on Amazon Web Services (AWS). The solution
is designed to give sellers a seamless way to grow their business and
manage their online presence across Amazon.com and their own storefront.
Native integration with Amazon.com merchant tools like Amazon Pay and
Fulfillment by Amazon provide the added convenience of secure payments
and fast shipping services for shoppers.

With Magento Commerce, the new offering is built to deliver faster page
load times and better conversions, as well as the ability to scale for
peak shopping periods such as Cyber Monday. Serverless operations means
new features such as one-click checkout and dynamic media can be quickly
deployed. Functionality from Amazon Pay provides the same secure payment
experience as Amazon.com, with security and compliance baked in.
Fulfillment by Amazon gives customers trusted shipping options that are
fast and reliable via Amazon’s proven logistics operation.

“Small and mid-market businesses are taking direct ownership over how
they manage customer experiences to differentiate, grow and build
loyalty,” said Jason Woosley, vice president of commerce product and
platform, Adobe. “Our work with Amazon empowers this large community of
sellers to get closer to their customers while saving them time and
money on development.”

“We are excited to support Magento Commerce branded stores for Amazon
sellers, which builds on our long running collaboration with Adobe,”
said Terry Wise, vice president, channels and alliances, Amazon Web
Services, Inc. “Powered by AWS, this launch will provide sellers a
seamless way to grow their business and scale for peak shopping periods.”

“We are a top seller on Amazon.com for GPS trackers, helping customers
keep an eye on things that matter most,” said Fernando Alegria, CEO of
Optimus GPS Tracker. “A standalone storefront will fuel our growth and
help build closer relationships with customers. With the new Magento
Commerce offering, we were open for business in just a few weeks.”

Magento Commerce branded stores for Amazon sellers helps deliver a fully
operational storefront in record time, as well as access to an ecosystem
of over 300,000 Magento developers and over 4,600 commerce extensions on
the Magento Marketplace. Native integrations automatically sync product
specs and attributes stored in Amazon Marketplace. Amazon.com merchant
tools such as payments processing from Amazon Pay, hosting by AWS and
more, can eliminate the need for custom development and integration
work, saving sellers time and money. With Magento Business Intelligence,
merchants can also measure success from the start and take action on
data insights.

Pricing and Availability

The new offering is available now in North America and will extend to
customers in Europe in the coming months. This offering complements the
Amazon Sales Channel in Magento Commerce, which allows Magento customers
looking to expand their footprint in the Amazon Marketplace to quickly
integrate their catalog and start managing listings directly from their
Magento admin panel. It is available today for free download on the
Magento Marketplace for Magento Commerce Pro and Magento Open Source
2.2.4 (and later) customers.

About Adobe

Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.

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