a leading digital marketing and analytics agency, announced today the
addition of Sue Krieg as Senior Vice President of Client Services and
John Tawadros as Senior Vice President of Business Development. Both
roles are new for the company.
The addition of the two roles to Adlucent’s leadership team is in
response to the continued rapid growth the Austin agency is
experiencing. Stepping into the roles as digital advertising veterans,
Krieg and Tawadros have the combined experience of leading teams across
industry big names including Performics and iProspect, both
internationally recognized digital marketing agencies. Together they
will focus on navigating scalability for the company during this crucial
“Building a successful company isn’t just about growth – it’s about
scale,” says Ashwani Dhar, CEO of Adlucent. “As Adlucent continues to
push past milestones, we knew we had to take the right steps to ensure
we continue to deliver the high-quality work our company is known for.
Adding Sue and John to our leadership team is a big win for us.”
Bringing 20 years of experience to the role, Krieg’s goal is to bring
strategic growth to both clients and the Adlucent team. For clients,
Krieg will focus on helping navigate the shifting ecosystem of digital
marketing by delivering strategy across paid search, programmatic, paid
social, Amazon services, co-op marketing and more to solve their
business challenges and deliver omnichannel growth. Within Adlucent, her
focus is to scale the client services team by establishing effective
operational processes and talent development opportunities.
Prior to Adlucent, Krieg served as the SVP of Client Solutions at
Performics, a performance marketing agency in Chicago. She has expertise
across all aspects of integrated marketing, from mobile product
development for the Local Commerce and Innovation Team at Sears Holdings
Corporation to omnichannel campaigns for household brands such as Home
Depot and Williams-Sonoma at Experian Marketing Services, a leading
global information services company.
Joining Adlucent, Tawadros will oversee the entire new business team. He
is responsible for further accelerating new partner acquisition through
strategic planning into new sectors and maintaining overall partner
With proven success in managing multi-faceted businesses, leading
cross-functional teams and improving organizational efficiencies,
Tawadros has been an integral part of growing and scaling companies.
Prior to Adlucent, he was a part of building three different ecommerce
startups, which all resulted in successful exits. Most recently he
served as COO of Everquote, a leading online insurance marketplace in
the U.S. Tawadros was also one of the founding principals at iProspect
where he served as COO for 10 years and built and led the Service,
Technology and Training groups.
“Adlucent’s unique position as a thought leader in the ecommerce
industry and their reputation for exceptional results is what drew me to
the company,” says Krieg. “John and I are excited to push Adlucent
towards continued growth that best serves our clients and our team.”
Adlucent, an Advantage Marketing Partners company, is a
performance-driven digital marketing and analytics agency. Adlucent’s
team of experts pair their talents with our unparalleled Deep Search™
digital marketing and shopping analytics technology designed in-house.
From paid search to Amazon services, our completely customized ad
management algorithms and dashboards help innovative brands acquire new
customers across channels while profitably growing revenue. To learn
more about Adlucent and our team, visit www.adlucent.com.