Press release

AdGreetz Launches First, Fully-Automated & Integrated Marketing Platform, AdChef™

Sponsored by Businesswire

today announced the launch of AdChef, its new proprietary,
fully-automated and integrated marketing platform. AdChef is
the world’s first personalized video/display platform able to produce,
upload and deploy millions of unique creative versions of ads to the
most popular digital media platforms and demand side platforms (DSPs),
while concurrently optimizing via AI/machine learning – all in real
time. It can be integrated for use with platforms, including: Facebook,
Instagram, Twitter, The Trade Desk and Google’s YouTube, AdWords,
DoubleClick, among others. AdChef is now patent pending
with the U.S. Patent and Trademark Office (U.S. Patent No. 62/790,274),
and the corresponding office in India (Patent No. 201914004174).

This press release features multimedia. View the full release here:

How AdChef works (Graphic: Business Wire)

How AdChef works (Graphic: Business Wire)

AdChef represents the next generation in digital
advertising, media buying and dynamic creative production and
optimization,” says Eric Frankel, CEO and Founder of AdGreetz.
“Historically, brands and their agencies produce a single, generic,
one-size-fits-all commercial and deploy to each digital media
platform/DSP on an individual basis. For the first time in digital
advertising, brands, agencies and media buying firms can produce and
deploy millions of hyper-personalized ads and simultaneously optimize
their performance across dozens of the most popular digital media

Kunal Dubey, Director of Marketing for Flipkart, India’s number one
e-commerce site and AdChef user said, “AdChef
represents a dramatic shift for the advertising industry and has
improved the way Flipkart communicates with customers in a personalized
manner. In our partnership of two years, we have been able to upgrade
our one size fits all ads to dynamically created and optimized ads
across digital platforms. For Big Billion Days 2018, AdChef
was critical in scaling up our marketing by creating 3 million-plus
videos and improving performance metrics across digital channels.”

AdChef consists of three proprietary ingredients: Ad
, Ad Multiplier and Ad Runner.


  • Generates strategy, objectives and goals
  • Sets audience segments
  • Recommends creative based on audience segment
  • Finalizes ad templates

Ad Multiplier:

  • Generates unlimited video, display or GIF ad units
  • Auto-conforms to each platform’s ad specs
  • Renders in a fraction of a second

Ad Runner:

  • Uploads and deploys thousands to millions of ads to multiple ad
    servers concurrently
  • Optimizes all aspects of ad campaign/trafficking in real time with
    AI/machine learning
  • Garners highest engagement and activation

AdGreetz’ AdChef increases activation (revenue)
two to three times and saves significant media costs by delivering the
right video/display ad/message, to the right person, at the right time,
in the right location, on the right channel and in the right format.

About AdGreetz:

AdGreetz is the leading proprietary SaaS video personalization
platform that empowers brands worldwide to build stronger relationships
with individual consumers, drive revenue and accelerate their digital
transformation by allowing them to converse with customers on an
individual level via millions of hyper-personalized, “smart”,
data-driven, video messages and ads (on 21 digital and traditional
channels) that engage and activate 2X-3X better than other marketing
tactics. Channels include: Facebook, Instagram, Google Marketing
Platform, YouTube, Twitter, display, email, premium video, print,
outdoor, point of purchase, apps, on-pack, OTT, Snapchat and website.

Current and recent clients include: Amazon, Google, Zalando, West
Elm, Forever 21, JustFab, Anheuser-Busch, Quaker, PepsiCo, Kraft,
General Mills, Flipkart, Myntra, Post Holdings, BMW, Toyota, Acura,
Intel, LG, Lenovo, Disney, DirecTV, The Wall Street Journal, HBO, NBC,
ABC, Hearst, Universal Pictures

AdGreetz is headquartered in Los Angeles with offices in New York
and the UK.