Press release

ADDING MULTIMEDIA Thanx to Provide Restaurants with Native Online Ordering and an Enhanced User Experience

Sponsored by Businesswire

Thanx, the restaurant industry’s leading customer engagement platform
now offers native
online ordering
capabilities to restaurant brands including PINCHO,
the rapidly expanding fast casual Latin food chain. The Thanx ordering
experience offers consumers an intuitive, easy-to-use online ordering
experience complete with ‘Instagram-worthy’ photos of menu items while
restaurants reap the benefits of Thanx’s complete customer engagement

This press release features multimedia. View the full release here:

PINCHO app (Photo: Business Wire)

PINCHO app (Photo: Business Wire)

Among the first to implement the new service is PINCHO,
the award-winning burgers, skewers, and bowls concept inspired by Latin
street food culture that is growing in Florida. Thanx will develop
PINCHO’s mobile app to include native ordering and will power their
loyalty program to serve as a single tool to effectively communicate
with every customer through a targeted approach. Customers will be able
to order directly online through the PINCHO app and will have a single
account to activate online ordering and loyalty. Through the seamless
ordering experience, customers can benefit from personalized offers
right at the point of an online purchase.

“With third-party delivery service providers almost ubiquitous,
restaurants are challenged to maintain profitability after high
commission fees, and to stay competitive restaurants need a strategy to
create an owned channel,” said Thanx CEO and Founder, Zach Goldstein.
“It’s critical for this channel to represent their brand consistently
and create a digital experience that matches the expectations of their
customers. Most restaurants lack the resources or expertise to build and
maintain a modern mobile application with online ordering. Now
restaurants finally have the option to drive additional revenue more
efficiently through direct delivery.”

“We are always looking for opportunities to interact better with our
customers and through this new offering, we created a sophisticated
mobile ordering experience that looks and feels exactly like our brand,”
said Jayson Tipp, CEO of PINCHO. “With this implementation, we will
offer a more consistent and seamless digital and in-store customer
experience. Thanx allows us to fully understand the behavior and
preferences of our customers, optimize each communication with them, and
reward them for purchasing the food they love.”

When customers place an order, they are added to the customer database
so restaurants can see a complete view of customer spending habits
across channels. Every customer purchase, whether in-store or online, is
made available to the restaurant so they can reward customers for their
loyalty, target them with promotions based on past purchases, and offer
personalized digital experiences that differentiate them from the

The Thanx native online ordering integration is fully backed by the
Thanx platform allowing for an optimal user experience that is much less
costly to develop and maintain. New innovations become available
regularly, with no effort from the merchant, ensuring that the mobile
application experience keeps pace with the changing market. Thanx
loyalty is also fully integrated into the online experience providing a
convenient way for customers to track progress and see what new rewards
are available.

Thanx’s native ordering solution allows restaurants to have an
affordable alternative to building and maintaining a costly online
ordering experience that integrates loyalty while providing a complete
view of customer spending both in-store and online.

For more information, please visit

About Thanx

Thanx (
is the Customer Engagement solution for restaurants and retailers. As
the system-of-record for customer data, Thanx delivers deeper,
data-driven relationships that increase same-store sales and lifetime
value from top customers and acquires more who look like them. Creating
long-term loyalty is about far more than rewards, which is why Thanx
combines customer feedback, referral marketing and segmented,
multi-channel and real-time messaging into a single platform. As a
result, Thanx turns good customers into raving fans and measures the
impact of every customer communication in measurable incremental revenue
generated through deep integrations with credit card networks and points
of sale. Thanx was founded in 2011 and is headquartered in San
Francisco, CA. The Company is financially backed by some of the best
venture capitalists in the industry including Sequoia Capital.


Based in Miami, Florida, PINCHO was founded during a 4th of
July family BBQ in 2010 by three cousins Nedal Ahmad, Otto Othman and
Nizar Ahmad. The brand quickly transpired into a successful collection
of 12 restaurants throughout Florida. The rapidly expanding fast-casual
food chain serves up pinchos, also known as skewers, along with
mouthwatering, premium hamburgers, crave-worthy bowls and a variety of
other quality hormone-free food. For more information about PINCHO,
please visit