Acquia
today unveiled the Acquia Commerce Framework, a set of open source
Drupal modules that brands can use to deliver seamless, contextual
commerce experiences. These open source modules provide flexibility to
embed commerce components directly into content-driven experiences,
helping remove friction from the commerce process. As a result rich,
omnichannel shopping experiences can emerge from content building
efforts quickly and easily, without having to assemble troves of data or
build complicated navigation paths.
Using the framework, brands can turn themselves into e-commerce
powerhouses. Within Drupal, site builders can create as many virtual
catalogs as they need using custom connectors, linking product data to
content. Brands can tap the benefits of open source technology to create
a smoother shopping experience – connecting customers with lively,
useful content and clear, actionable checkout options. Authors can
easily embed this product data directly into the content they are
creating, which is the basis for contextual commerce.
“If an article on cooking or rock climbing gets a customer in a buying
mood, they’ll want to transact then and there, not click away and look
for the product on another site,” said Matt Kaplan, Acquia senior vice
president, product. “Using Acquia Commerce Framework, brands can create
a seamless experience for the customer without a lot of heavy lifting.
Brands can keep the customer engaged and happy throughout the whole
journey, which leads to longer visits, better engagement, and higher
conversion rates.”
The framework connects the Drupal open source web content management
system with e-commerce platforms from Acquia partners Elastic
Path and BigCommerce.
It can also be utilized to work with other commerce platforms. The
technologies combine to produce an open source reference architecture
that allows Drupal developers, Javascript developers, and site builders
to create both traditional catalog shopping and contextual shopping
experiences more quickly and easily.
“Our customers have discovered that decoupling commerce from experience
is the foundation of the process,” said Harry Chemko, CEO of Elastic
Path. “Brands also need orchestration to make it easy for both aspects
to work seamlessly together. At Elastic Path, we want to make it easy to
embed commerce everywhere. Our library of assets built around the Acquia
Commerce Framework helps Elastic Path customers make every asset
shoppable – from case studies to product brochures to installation
guides- without redirecting the shopper to a disconnected experience.”
Agencies that have relied on Acquia to integrate commerce platforms with
their Drupal sites now have a new tool in the framework to create more
powerful experiences. The framework combines Drupal as the “glass” with
a decoupled e-commerce platform to drive the commerce engine.
“It can be a complex process for brands to add commerce experiences
quickly to their existing digital experiences. Trust us, we know from
experience,” said Justin Emond, CEO and co-founder of Third & Grove, who
worked with BigCommerce in building a connector for the Acquia Commerce
Framework. “What excites us about this integration is that it leverages
a modern JAMstack architecture to allow brands to add commerce
experiences to their sites in days and hours, not weeks and months.”
Emond will join Acquia’s Ron Northcutt today, May 16, at the BigCommerce
NYC Partner Summit to present “Headless with Acquia and Third &
Grove.” Download the Acquia Commerce Framework at github.com/acquia/acf,
or read more in the Acquia
blog.
About Acquia
Acquia is the open source digital experience
company. We provide the world’s most ambitious brands with technology
that allows them to embrace innovation and create customer moments that
matter. At Acquia, we believe in the power of community – giving our
customers the freedom to build tomorrow on their terms. To learn more,
visit acquia.com.
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