Press release

Accenture Interactive Ranked World’s Largest Digital Agency Network by Advertising Age in Annual Agency Report for Fourth Year in a Row

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Leading advertising trade publication Ad Age has named Accenture
Interactive
(NYSE: ACN) the largest digital agency worldwide in its
Agency Report 2019, published today. This is the fourth consecutive year
in which Accenture Interactive was ranked at the top of the digital
leaderboard. The analysis is based on an evaluation of more than 500
agencies, networks and companies.

The Ad Age Agency Report 2019 includes agency rankings based on
worldwide and U.S. revenues in 2018. Accenture Interactive reported the
highest worldwide revenue of any digital agency network, at $8.5 billion
for Accenture’s fiscal year 2018 (ended August 31, 2018), reflecting 30
percent annual growth.

Accenture Interactive ranked as follows:

  • #1 – World’s 15 Largest Digital Networks
  • #1 – World’s 25 Largest Consolidated Networks
  • #6 – World’s 25 Largest Agency Companies

The recognition reflects a banner year for Accenture Interactive and
strong demand for its proposition as a new breed of agency, combining
equal parts business consultancy, creativity agency and technology
powerhouse to help clients realize their experience transformation
ambitions.

“Brands today are essentially built through the experience of
interacting with the brand, and we are focused on creating meaningful
experiences for citizens, employees, patients and customers all over the
world,” said Brian Whipple, global CEO, Accenture Interactive. “The
sweet spot lies at the intersection of purpose and innovation, yet our
collective technology is vastly ahead of our application of that
technology for human good. While we are humbled by the Ad Age accolade,
there is much work for us all to do going forward. I’m excited to see
what we can accomplish together with our clients.”

Calendar year 2018 was a milestone year for Accenture Interactive,
including having:

  • Pioneered new inventions, including a virtual merchandising solution
    for Kellogg’s; a revolutionary endoscopy
    solution
    for Auris Health; and the OceanMedallion
    wearable that transforms the vacation experience for cruise ship
    passengers.
  • Launched Programmatic
    Services
    to bring greater transparency and efficiency to media
    buying.
  • Acquired nine award-winning digital marketing and creative agencies in
    2018: Adaptly, Altima, Kolle Rebbe, Kaplan, HO Communication, MXM,
    Mackevision, New Content and Rothco (“Agency of the Year” winner at
    Eurobest 2018). Accenture Interactive kicked off 2019 by acquiring
    Hjatlelin Stah, Shackleton and Storm Digital and recently made waves
    by announcing
    its intent to acquire creative powerhouse Droga5.
  • Landed new accounts, including BMW, Ovaltine, Radisson,
    Sanofi
    and Shell.
  • Opened innovation hubs in Atlanta, Johannesburg,
    Seattle, Tokyo
    and Zurich.
  • Named founding member and innovation partner for The Walt Disney
    Studios’ StudioLAB.
  • Awarded 2018 Partner of the Year by Adobe
    and SAP
    Hybris
    .
  • Named a Leader in The
    Forrester Wave
    ™ for Digital Experience Agencies and in Gartner’s Magic
    Quadrant
    for Digital Marketing Agencies.

According to the Agency Report, digital remained a bright spot in a year
that showed the weakest growth (1.7 percent) for U.S. agencies since the
ad market emerged from recession. Digital revenue for U.S. agencies
increased a healthy 7.2 percent, accounting for an estimated 53.6
percent of revenue for U.S. agencies from all disciplines in 2018.
Another bright spot? Employment. Ad Age writes:Employment
for major consultancies tracked in this Agency Report jumped 19 percent
in the U.S. and 25 percent worldwide in 2018.”

Ad Age’s 75th Agency Report, published annually
since 1945, includes rankings of the largest agencies and agency
companies based on prior year revenue and is available at: AdAge.com/agencyreport2019.

About Accenture

Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions — underpinned by the world’s largest delivery network —
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With 477,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.

Accenture Interactive helps the world’s leading brands transform their
customer experiences across the entire customer journey. Through our
connected offerings in design, marketing, content and commerce, we
create new ways to win in today’s experience-led economy. Accenture
Interactive is ranked the world’s largest digital agency in the latest Ad
Age
Agency Report, for the third year in a row, and was named a 2019
Most Innovative Company in Advertising by Fast Company. To
learn more, follow us @AccentureACTIVE and
visit www.accentureinteractive.com.

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